Isaac’s Storm by Erik Larson Essay

Isaac’s Storm is a book written by Erik Larson that describes a hurricane coming toward Galveston figuratively and literaly with his use of diction,figurative language, sentence structure, and organization of the piece. Larson starts out by describing Africa as â€Å"awakening,rose, and warmed (paragraph 1)† to bring the reader in to the chapter with the calm and tranquil presence of Africa. He continues to build on this with a shift â€Å"heat scalded the air(paragraph 2)† and â€Å"winds filled the sky with dust (paragraph 2)† to intice the reader with the sudden change in scenery. Africa was calm, tranquil but now something is forming, building up which creates suspense for the reader; capturing their interest. Paragraph three continues with the weather of not only Africa but in the U.S. with the â€Å"sea was hot (paragraph 3)† and â€Å"land was hot (paragraph3) to change the focus to the on the U.S. He does this so the reader can see how this brewing storm in Africa is effecting the U.S. Larson uses words like â€Å"wool, black, superheated (paragraph 3)† to further describe the intense heat U.S is suffering from which creates imagery. He than pulls back to Africa in paragraphs five and six with â€Å"the winds are arced (paragraph 5)† and â€Å"air filled with snow flakes and shard ice (paragraph 6)† to show the storm is only getting worse ,rising and getting stronger. Larson again move back to the U.S saying â€Å"children saw clouds†¦clouds bloomed before their eyes (paragraph 6)†to show the obliviousness the people of U.S. are about this coming storm toward them from Africa. Larson furthers his suspense with the weather in the U.S and Africa not only with his diction and figurative language but with his sentence structure. He uses short, choppy sentences to add imagery to his writing such as the â€Å"trains were hot (paragraph 2)† and â€Å"passengers roasted (paragraph 2).† Larson does this to emphasis the inescapable heat weather that is simply written but is very clear to the meaning. He uses these short sentences in the right way that gives meaning to the writing so the reader may imagine this and connect. Larson also uses parallelism to emphasize the weather with â€Å"colder and colder (paragraph 6)† and â€Å"higher and higher (paragraph 6)† he does this again for suspense to what is coming. Erik Larson describes a hurricane coming toward Galveston figuratively and literally with his use of diction, figurative language, sentence structure, and organization of the piece. To show by one naà ¯ve nature can be their very downfall in the end.

African American Characteristics Paper Essay

African American culture in the United States refers to the cultural contributions of Americans of African descent to the culture of the United States, either as part of or distinct from American culture. The distinct identity of African American culture is rooted in the historical experience of the African American people. The culture is both distinct and enormously influential to American culture as a whole. African-American culture is rooted in Africa. It is a blend of chiefly sub-Saharan African and Sahelean cultures. Although slavery greatly restricted the ability of Americans of African descent to practice their cultural traditions, many practices, values, and beliefs survived and over time have modified or blended with European American culture. There are some facets of African American culture that were accentuated by the slavery period. The result is a unique and dynamic culture that has had and continues to have a profound impact on mainstream American culture, as well as the culture of the broader world† (Rydell, 2010). Learning Team B has chosen African Americans as the culturally diverse group we will focus on. The subjects in this paper will be African American history, family characteristics, parenting practices, language, and religion. Also, the primary characteristics of African Americans and how those characteristics impact their experience as a subculture in American Society will be a topic. The last topic will be the implications of the characteristics for psychological theories and practices. History African Americans are the descendants of Africans brought to America during the slavery era. Many were owned as property and forced to work as day laborers in the fields or as servants in their owner’s homes. Others were allowed to work off their debts by being bough and sold on â€Å"the block†. An article titled â€Å"The Slave Auction of 1859 gives a brief account of what it was to be sold on â€Å"the block†: â€Å"The buyers, who were present to the number of about two hundred, clustered around the platform; while the Negroes, who were not likely to be immediately wanted, gathered into sad groups in the background to watch the progress of the selling in which they were so sorrowfully interested. The wind howled outside, and through the open side of the building the driving rain came pouring in; the bar down stairs ceased for a short time its brisk trade; the buyers lit fresh cigars, got ready their catalogues and pencils, and the first lot of human chattels are led upon the stand, not by a white man, but by a sleek mulatto, himself a slave, and who seems to regard the selling of his brethren, in which he so glibly assists, as a capital joke. It had been announced that the Negroes would be sold in â€Å"families,† that is to say; a man would not be parted from his wife, or a mother from a very young child. There is perhaps as much policy as humanity in this arrangement, for thereby many aged and unserviceable people are disposed of, who otherwise would not find a ready sale†¦ â€Å"(New York Daily Tribune, 1928). President Abraham Lincoln issued the Emancipation Proclamation on January 1, 1863, as the nation approached its third year of civil war. The proclamation declared â€Å"that all persons held as slaves† within the rebellious states â€Å"are, and henceforward shall be free. † Despite this expansive wording, the Emancipation Proclamation was limited in many ways. It applied only to states that had seceded from the Union, leaving slavery untouched in the loyal border states. It also expressly exempted parts of the Confederacy that had already come under Northern control. Most important, the freedom it promised depended upon Union military victory. History pages often claim President Lincoln as â€Å"The Great Emancipator† which most educated adults come to learn is an over exaggeration. The general consensus is that Lincoln never freed a single slave, and only used the proclamation as a means to get what he wanted from the states. Once freed most African Americans still experienced racial violence and lived in fear for many years. In 1870 the fifteenth amendment was added to the constitution giving blacks the right to vote. Although blacks were free they were still segregated from the white people, made to go to different schools, stores, and even ride at the back of the bus. In 1954 the supreme courts declared segregation in school unconstitutional due to the Brown vs. The Board of Education of Topeka Kansas. The civil right movement was at its peak during 1955-1965. Congress passed the Civil Rights Act of 1964 and the Voting Rights Act of 1965, ensuring basic civil rights for all Americans, regardless of race, after nearly a decade of nonviolent protests and marches, ranging from the 1955-1956 Montgomery bus boycotts to the student-led sit-ins of the 1960s to the huge March on Washington in 1963. In 1968 President Johnson signed the Civil Right act prohibiting discrimination in the sale, rental, and financing of housing. Some of the most famous leader of the civil right movement includes Martin Luther King Jr. , Thurgood Marshall, Rosa Parks and many others. Although civil rights were established many African American still struggled to be treated fairly in America. Affirmative Action was established in 1978 by a ruling of the Supreme Court to ensure that minorities are given an opportunity that they may have missed because of their race. In 2008 Barack Obama was the first African American to be nominated for a major party nominee for president. He was elected the 44th President of the United States on November 4, 2008, and sworn in on January 20, 2009. Family and Parenting Characteristics As with most cultures, African Americans place a high value on their families. In the United States African American family’s make-up 12. 9 percent of the population according to the 2003 US Census. The US census also shows that for African Americans over the age of 15 there are 34 percent married, five percent separated, eleven percent divorced, seven percent widowed, and 43 percent were never married. According to the First Things First website, â€Å"African Americans are the most un-partnered group in America† (Medium, 2011, para. 4). One major goal of African American families is communalism, which is very important for effective functioning (Hall, 2010). Hall (2010) describes African American families as having three family types. The first type is the cohesive-authoritative that is explained to be a family with high cohesion along with being supportive, nurturing, and involved with their children (Hall, 2010). The second type of family is the conflictive-authoritarian that is defined as families with conflict and the parents are controlling, critical, and express unhappiness with children (Hall, 2010). The last type of family Hall (2010) explains is the defensive- neglectful, that did not like other racial groups and also did not teach their children to be proud of being an African American. One significant trend that has been determined about the African American family structure is that the more interconnected the family is, the lower the rate of depression in African Americans (Hall, 2010). Based on these findings, a program called Strong African American Families has been created in order to strengthen the relationships between parents and children. According to Hall (2010), â€Å"The Strong African American Families program also has been found to reduce preadolescent risky sexual behaviors, preadolescent alcohol use, and parental depression among African American families† (p.95). This kind of program has been very effective in keeping families cohesive and helping to improve the goal of communalism. Language â€Å"Generations of hardships imposed on the African American community created distinctive language patterns. Slave owners often intentionally mixed people who spoke different African languages to discourage communication in any language other than English. This, combined with prohibitions against education, led to the development of pidginsimplified mixtures of two or more languages that speakers of different languages can use to communicate. Examples of pidgins that became fully developed languages include Creole, common to Louisiana, and Gullah, common to the Sea Islandsoff the coast of South Carolina and Georgia† (Rydell, 2010). It is sad to think that slave owners intentionally put Africans with people who did not speak their language to discourage communication, but is have been researched and proven to be true. Slavery is not the only element to African American culture, and it often seems that when discussing African American culture slavery is the main topic. However, when discussing language the centuries of slavery that they endured have everything to do with the evolution of African-American language. Now that we have covered the origin of African American language we can discuss the American perspective of where modern day African American language stands, and how this effects the culture. â€Å"African American Vernacular English (AAVE)—also called African American English; less precisely Black English, Black Vernacular, Black English Vernacular (BEV), or Black Vernacular English (BVE)—is an African Americanvariety(dialect, ethnolect and sociolect) of American English. Non-linguists sometimes call it Ebonics(a term that also has other meanings or strong connotations) or jive or jive-talk. Its pronunciation is, in some respects, common to Southern American English, which is spoken by many African Americans and many non-African Americans in the United States. There is little regional variation among speakers of AAVE. Several creolists, including William Stewart, John Dillard, and John Rickford, argue that AAVE shares so many characteristics with Creole dialects spoken by black people in much of the world that AAVE itself is a Creole dialect; while others maintain that there are no significant parallels. As with all linguistic forms, its usage is influenced by age, status, topic and setting. There are many literary uses of this variety of English, particularly in African-American literature† (Rydell, 2010). Of course this information does not imply that all African Americans speak a version of AAVE, only that it is very common and prevalent throughout the modern day African American culture. Religion In the African American community religion plays an extremely significant role. â€Å"The story of African-American religion is a tale of variety and creative fusion. Enslaved Africans transported to the New World beginning in the fifteenth century brought with them a wide range of local religious beliefs and practices. This diversity reflected the many cultures and linguistic groups from which they had come. The majority came from the West Coast of Africa, but even within this area religious traditions varied greatly. Islam had also exerted a powerful presence in Africa for several centuries before the start of the slave trade: an estimated twenty percent of enslaved people were practicing Muslims, and some retained elements of their practices and beliefs well into the nineteenth century. Preserving African religions in North America proved to be very difficult. The harsh circumstances under which most slaves lived—high death rates, the separation of families and tribal groups, and the concerted effort of white owners to eradicate â€Å"heathen† (or non-Christian) customs—rendered the preservation of religious traditions difficult and often unsuccessful. Isolated songs, rhythms, movements, and beliefs in the curative powers of roots and the efficacy of a world of spirits and ancestors did survive well into the nineteenth century. Historically during their most difficult times the African American relied on their religious beliefs to endure. During the civil rights movement black churches were often the target of racial violence because that was a place that African Americans spent most of their time. This was a place where they often held meetings to discuss their civil rights efforts. African Americans practice a number of religions, but Protestant Christianity is by far the most prevalent. Some African and African American also follow the Muslim and Judaism. According to Fife, Kilgour, Canter and Adegoke (2010), â€Å"African spiritual traditions have historically held a central place in African American communalism (Mbiti, 1990) and were vital to survival during the time of slavery. In African and African American culture the concept of spirituality is inseparable from all other aspects of human experience. The spiritual and the physical are indistinguishable (Mbiti, 1990). A deep connection exists between humans, God, family, and group (Barrett, 1974). Spirituality is not compartmentalized into systematized beliefs and practices but woven into everyday experience (Boyd Franklin, 1989). The Black church is the primary means through which many African Americans express their religious and spiritual beliefs and values (Richardson & June, 1997). This institution is a central force in African American childhood and adolescent identity and helps to shape ideas about what comprises community. † Many African American children have christen ceremonies for they can even walk or talk. African American families generally spend a substantial amount of time within their places of worship. Conclusion For review, the big questions the above research addressed were: †¢What are the primary cultural characteristics of this selected group? †¢How do the characteristics of this group impact its experience as a subculture in American society? †¢How might the cultural aspects of this group be applied to traditional psychological theory? †¢What are the implications of these characteristics for psychological theory and practice? We have found that the primary cultural characteristics of the African America culture are their history of slavery in America, distinct family and parenting practices, slavery based evolution of their language, and their dedicated religious beliefs. The characteristics of this group impact its experience as a subculture in American society by enticing others in to the culture and sparking curiosity around the world. African Americans make up a small percentage of the minority in America. However African American culture dominates the world of music, fashion, and professional sports. The cultural aspects of the African American group can be applied to traditional psychological theory when considering family dynamics, cultural perspectives, and how these aspects influence mental health. The implications of these characteristics for psychological theory and practice would focus on how the African American history of slavery in America influences their world view, how family and parenting practices mold their ideals of what a family should be, how religion influences their beliefs and actions, and how language distinguishes them from others and what psychological impact this has on them as a whole. For many years African-American culture developed separately from mainstream American culture, both because of slavery and the persistence of racial discrimination in America, as well as African-American slave descendants’ desire to create and maintain their own traditions. Today, African-American culture has become a significant part of American culture and yet, at the same time, remains a distinct cultural body. References Fife, J. , McCreary, M. , Kilgour, J. , Canter, D. , & Adegoke, A. (2010). Self Identification Among African American and Caucasian College Students. College Student Journal, 44(4), 994. Retrieved from EBSCOhost. Hall, G. C. N. (2010). Multicultural psychology (2nd ed. ). Upper Saddle River, NJ: Pearson/Prentice Hall. Medium. (2011). First Things First. Retrieved from http://firstthings. org/page/research/african-american-family-facts New York Daily Tribune, March 9, 1859 reprinted in Hart, Albert B. , American History Told by Contemporaries v. 4 (1928). Retrieved from http://eyewitnesstohistory. com Rydell, R. J. , Hamilton, D. L. , & Devos, T. (2010). NOW THEY ARE AMERICAN, NOW THEY ARE NOT: VALENCE AS A DETERMINANT OF THE INCLUSION OF AFRICAN AMERICANS IN THE AMERICAN IDENTITY. Social Cognition, 28(2), 161-179. Retrieved from EBSCOhost.

Upgrading of the Public Safety System of Rosa County Case Study - 1

Upgrading of the Public Safety System of Rosa County - Case Study Example Under the circumstance that the action of county authorities is influenced by changing circumstances around them, it can be said that the common strategic consideration that has necessitated the current action is that of market demand. The rationale for selecting market demand is that under this common strategic consideration, the need for change is always triggered by external and macro factors rather than internal and micro factors (Moore 32). Under this circumstance, the external factors calling for the change in the safety system of the county is the need to ensure that the county comes to such a level that can be standardized with global demands. Other macro factors including the need to advance in terms of the use of technology in the provision of safety and security have also triggered this change. As with all other market demand factors, once there is a response to what is needed by the market, stakeholders can expert growth and improvement (Moore 34). Such growth and improve ment are thus expected in the safety and security system of Rosa County. For the proposed project, a formal business requirement can be given as, â€Å"The Rosa County Public Safety Upgrading system requires the capacity to conform to modern technological demands for rapid response to safety issues. This system must bring to the people a guaranteed safety environment to go about their duties.† Value for money is a very important consideration for any form of the project, be it large, small or medium (Keen, 21). But to attain value for money, cost-benefit analysis plays the very crucial role. There are several ways of measuring cost-benefit, including quantitatively and qualitatively. In the instance of Rosa County, both methods can be applied to make a point as to whether the upgrading system will bring value for money. Once it brings value for money, then it can be said that the project is recommended for initiation.  Ã‚  

American Short Story Research Paper Example | Topics and Well Written Essays - 500 words

American Short Story - Research Paper Example As Michael J. Cummings (2006) maintains, the local-color writers, also called ‘local colorists’, presented their narratives in a regional dialect and â€Å"attempted to portray life in the various sections of burgeoning America. Harte, for example, focused many of his stories on the gold-mining camps and towns. However, rather than writing soberly realistic stories, local colorists tended to write stories infused with ‘eccentrics as characters’ and ‘whimsical plotting’†¦Ã¢â‚¬  (Cummings) Therefore, it is fundamental to realize that Bret Harte celebrates many of his essential features as a short story writer in â€Å"The Outcasts of Poker Flat†. This paper makes a reflective analysis of the short story by Harte in order to make out the distinguishing features of the short story, its themes, the major action, the characters, etc. As aforementioned, â€Å"The Outcasts of Poker Flat† is a central example of the author’s c oncern for regionalism and local color. It is through the use of the Western setting and local color that Harte attempts to be a model for his contemporaries and his story is set in the rough and tumble days of the California Gold Rush.

DS proposal Dissertation Example | Topics and Well Written Essays - 1500 words

DS proposal - Dissertation Example However, some situations have led to lack of the information getting to the target due to lack on internet connection in different places on the earth which are difficult to contain. The proposal targets to be an alternative to the flawy systems of data transmission that have caused delays, loss and less efficiency of the data getting to the target at the right time. In some cases, people have failed to access the digital data that is sent through a VOIP system and therefore, the data they sent remain irrelevant because it does not get the immediate attention from the target receiver. This creates a necessity to come up with system that will ease the transmission of data across the system and ensure that the target receive can get it quickly and be in a position to respond to it to rescue the life of patients. The purpose of the proposal is to develop a system that will help people to transmit data from one point to another and ensure that it will be accessed by the target population at the earliest opportunity by developing a signal system that will help people to receive the information immediately it is sent. To accomplish the requirement of this, the proposal will develop a model that will demonstrate the workability of a signal that will inform the receiver of the data they expect to get immediately they receive. The model will include an system of electronic device that will transmit an electromagnetic waves to the devices they use or mobile devices connected to configured to receive the signal. Project Outline: Assessment of the technology of used in communication I will carry out out a careful analysis of the existing systems in the medical care communication and point out the various areas that have weaknesses which cause them to be inefficient in communication. Seeking the approval to carry out the project from relevant authorities At this level I will visit the ministry of health and elaborate the different challenges they get to communicate and pres ent the project proposal about how the inefficiencies can be reduced and therefore, I will seek their approval to develop a system of communicating effectively. Seeking for funds To accomplish the goals for the project, financial resources will be required to procure the different materials that are required in the implementation and to cater for transport and to pay for some labour at different stages of the implementation. I will look for a sponsor to fund the things that I will require to be able to easily achieve the project. Assembling At this stage, I will assemble different pieces of the system to come up with software, install it in the model devices and configure the devices to ensure transmission of the information is attained. Presentation and demonstration After assembling, I will seek a chance to demonstrate the workability of the system to my supervisor and have his feedback about the system and I will note his recommendations. Improvement of the system After presentat ion to the different groups, I will note their recommendation on the ways to increase effectiveness of the system and

Data Execercise for Priciples of Macroeconomics Assignment

Data Execercise for Priciples of Macroeconomics - Assignment Example The Real GDP between these two periods reduces by 3.5%. Inflation and changes in prices of products causes a significant difference between nominal and real GDP percentages (Bea.gov, 2015). With nominal GDP and real GDP values, one can derive an index of the price level in the year. This index is referred to as GDP deflator and its formula is given by: Real GDP values are not impacted by changes in prices; it is only affected if there are changes in the quantity. To determine the purchasing power of an economy with price adjustments real GDP values are used. Nominal GDP values are used to determine the total value of services or products produced in an economy within one year (Bea.gov, 2015). Gross Domestic Product is an approximated value of the total amount of a country’s products and services, within its boundary, by its citizens and foreigners, calculated over a one-year period. Whereas Gross National Product is an approximated value of the total amount of services and products, by citizens of the country, within its lands or on foreign territories, computed over the course of one year (Bea.gov, 2015). GDP is used to assess the strength of a country’s economy, whereas GNP is used to assess the economic performance of citizens of a certain country. Both these values can also be used in analyzing the distribution of wealth in the economy or also calculating average purchasing power of a person in a country (Bea.gov, 2015). National income is the total value of a countrys output production of new services and goods produced in one year. It measures the monetary value of the production output of services and goods produced in an economy over a period (Bea.gov, 2015). The National income was higher than GNP. To determine NI from GNP you use the following formula, GNP= GDP + NR (Net income from assets abroad (income receipts). Depending on the factors, GNP can be either lower or higher than GDP. The ratio of domestic to

Advertising in Newspapers Research Paper Example | Topics and Well Written Essays - 750 words

Advertising in Newspapers - Research Paper Example Newspapers allow the usage of writings or photos in advertising or as a means of communicating information to the public. However, in advertising, most organizations often use both photos and writings in communicating to its various clienteles. Companies often design and use attractive or appealing photos alongside certain enticing words, to make customers purchase their desired products. How it Targets a Specific Group Newspapers are designed in a manner to ease the process of advertising and conveyance of information (Humphrey, 2003). Advertising in newspapers is used in varied ways. Advertisements in newspapers can be used to convey messages to a certain targeted group. Newspapers consist of different sections such as the sports section, politics sections and the social sections. Advertisers, therefore, can use these sections to target a certain group having the potential of purchasing the products in the market. For instance, when advertising sports attires, it is wise to post th e advertising details within the sports section. This ensures that the advert posted reaches the intended customer. Additionally, certain newspapers often provide free magazines covering a certain topic that is of major concern to the public. Some of them talks about lifestyles, social aspects, relationships and political aspects. Such magazines can also be exploited as a suitable platform for targeting a certain group. However, despite this being an effective approach, it is also imperative to consider other factors, which comes into play for the effectiveness of the advertisement. For instance, the advertising company must ensure that the targeted group is able to read and comprehend the conveyed message. The Primary Role of a Newspaper The newspaper has numerous roles, the primary one being to inform the public. Other roles of the newspaper are to educate and advertise various products on behalf of a certain company (Farell & Cupito, 2010). Since advertising also aims at informin g the public about new products in the market, the advertising process thus fits within the primary role of newspapers. Advertising helps in informing the public on the new prices in the market and the modifications done on various products. This empowers the public to make informed decisions regarding their desired products or services. It is advisable for organizations to use both visual aids and wordings in their adverts, when using newspapers as an advertising medium. Visual aids add value to adverts thus making them appealing to the targeted group. Newspapers act as a support medium, in most cases. Most of the information documented or printed in newspapers are often not directly from the person conveying the message. The writings are often edited or rewritten by a different individual (newspaper editors), who never participated in writing the original document. This, therefore, makes the newspaper a support medium of conveying information. However, in some instances, newspaper s always print direct information or quotes from a certain source. Although this does not mean that, it is a primary medium. This is because the information obtained was initially meant for a different group as opposed to the ones addressed by the newspaper. Accessibility Newspapers are easily accessible thus can be reached by a number of potential buyers. For instance, in certain countries such as Netherlands, newspapers are distributed for free thus anyone can access them, even young children. Moreover, even if they are being sold in certain countries, the cost incurred when purchasing is often affordable to a significant part of the

Combining Melodrama and Docudrama through Various Mise-en-Scene to Essay

Combining Melodrama and Docudrama through Various Mise-en-Scene to Create Portraits of Queen Elizabeth and Princess Diana - Essay Example Instead, the film concentrates on Queen Elizabeth’s reaction and immediate behaviour following the death of Diana. It attempts to create a very specific portrait of the Queen as both a monarch and an emotional and flawed human being. Though the character of Diana is not acted out, through real video footage, media excerpts and the opinions of many people, a portrait is also created of her, as well as the Queen. In this way, the focus is on both the character of Diana and the character of the Queen, conveyed through entirely different mediums. While the Queens portrait is represented through the actual characters judgements, behaviours, thoughts and actions, Diana is manifested through images, media files and the statements of others including the general public. The film achieves these portrayals by combining elements of both melodrama and docudrama, and through several mise-en-scene components, including dialogue, music, costume, props and lighting. Both melodrama and docudra ma are generally identified as sub-categories of drama. Melodrama focuses on emotional premises and interpersonal conflict to appeal to the emotionality of the audience. As a genre it was often ridiculed by theatre critics of the 19th and early 20th centuries but has gained merit in the latter half of the 20th century and is now arguably one of the most written about Hollywood genres (Singer, 2001). It often heightens and exaggerates the plot or the natural and realistic emotional conflicts involved in a story in order to heighten and enhance this type of appeal. It typically involves a heroine and a villain and is often identified with the objective to make the viewer cry, as noted by Neale (1986), â€Å"a feature crucial to melodrama...its ability to move its spectators and in particular to make them cry†. Docudrama on the other hand, is drama based upon actual historical events. It usually attempts to re-enact actual occurrences as true to life as possible, albeit long aft er the event actually happened. An evolution of the documentary genre, â€Å"films based on fact raise so many questions...that for the purposes of study, it is profitable to regard them as belonging to a different species called docudrama†, (Rosenthal, 1999). As a sort of dramatised documentary, this sub-genre has often been questioned for its representation of truth and fact, however, Fraser (1999) postulates that when docudrama is done well, the audience generally understands what is fact and what is fiction. Lipkin (2002) suggests that the premise of a truth within a docudrama, serves to launch the work in a different direction than standard documentation. This film can be categorized within both of these genres, as it features significant elements of both subsets. While the film is quite obviously a docudrama, in that it tells the real story of actual historical events according to accurate dates, locations, people involved and factual events, it also portrays intimate m oments which are not necessarily fact. Such scenes have been interpreted according to general knowledge and common assumptions, often with a view to making them more melodramatic and in line with the emotional conflict of the story. In this way, melodrama is also an identifying aspect of the film. For example, in scenes of Diana’s funeral, real news footage is used, accurate dates are given and even real people involved are shown. The film makes use of

Boumediene v. Bush Case Study Example | Topics and Well Written Essays - 1750 words

Boumediene v. Bush - Case Study Example On June 12, 2002, it was ruled by the United States Supreme Court that protection of the United States Constitution was to be provided to the Guantanamo detainees. On November 20 2008, the court ruled that to allow enemy competency to be taken lightly would be inconsistent with the Court’s obligation: the court will grant their petitions and order their release. It was a unique case, and if there were any others, they would be factually alike. Nobody should be got into a false sense and that all of the cases would look like that one. Analysis The Boumediene v. Bush was made in the United States in a civilian court due to Lakhdar Boumedeine at the time he was held captive by the United States in Cuba, at the Guantanamo Bay detention camps. The habeas petition Al Odah v. United States was merged with the case and challenged the authenticity of the detention of Boumedeine at the military base of the United States Naval Station in Guantanamo Bay, together with the Military Commiss ions Act of 2006. The Supreme Court heard the legal arguments on the combined case on December 5th 2007. Lakhdar Boumediene in early January 2002 was held in custody in the United States Guantanamo Bay in Cuba. ... The first habeas case was brought in February 2002 by the Center for Constitutional Rights and counsel on behalf of detainees held at Guantanamo. It had been argued initially by the Bush Administration that the detainees were in a territory with no right of accessing the federal courts. Therefore, they could not challenge whether they had been detained lawfully. Later on, Congress tried to throw out the decision with a series of laws after the United States Supreme Court ruled that the persons in habeas cases could go forward under the federal habeas statute. The laws brought out by congress included the Detainee Treatment Act (2005) and the Military Commissions Act 2006 that made the federal laws to get rid of habeas jurisdiction for any foreigner held in the U.S custody. Amendments made a much more narrowed survey proceeding in the Court of Appeals as a substitute for habeas review for the Columbia District. This was for individuals to test the military’s categorization of t hem as the enemy combatants. The Center for Constitutional Rights argued that the DTA process fell short of habeas and could not be corrected due to violations that occurred during the CSRT at Guantanamo (Transnational Records Access Clearinghouse (TRAC), 2007). Taking the extraterritorial application of the constitution to Guantanamo in consideration, the Court adopted a practical approach that it has applied in first cases. Since Guantanamo was outside the sovereign territory of the United States, the constitution did not apply and thus the Court strongly criticized the President and the Congress’ attempt to declare that. In the 2008 U.S. Supreme Court decision which stated that

Vietnam Currency Protectionism Essay Example for Free

Vietnam Currency Protectionism Essay Vietnams decision to devalue its currency by 5 per cent last week to protect itself from undervaluation of the Chinese renminbi, and the worried response from Thailand and other Asian countries, suggests the move towards global trade conflict may already be unstoppable. As one group of countries seeks to gain or maintain trade advantage by manipulating their currencies, the historical precedent suggests that countries that are not able to devalue will respond with trade protection, especially tariffs and other barriers, and global trade will suffer. In the 1930s many, but not all, major economies imposed draconian constraints on trade which sharply contracted international commerce and almost certainly slowed the global recovery. It was widely understood then that the collapse in international trade would only worsen the crisis, and yet countries, seeking to protect their own positions, collectively engaged in behaviour that left them worse off. American economists Barry Eichengreen and Douglas Irwin recently published a paper examining the roots of the post-1930 surge in protection. They argue that during the 1920s and shortly after the onset of the 1929 crisis, several countries abandoned the gold standard and engaged in beggar-thy-neighbour competitive devaluations. These countries subsequently experienced rapid improvements in their trade balances and suffered much less from the ravages of the global contraction of the 1930s. But others, most obviously the US and European gold bloc countries, were sharply constrained in their ability to adjust their currencies. These countries suffered much of the brunt of the adjustment as imports became more competitive against their domestic industries, especially in relation to countries that were less constrained. These were also the countries that were most likely to resort to what the authors call the second-best adjustment mechanisms tariffs, import quotas, exchange controls, and so on. The exchange rate regime and economic policies associated with it were key determinants of trade policies of the early 1930s, they wrote. Countries that remained on the gold standard, keeping their currencies fixed against gold, were more likely to restrict foreign trade. With other countries devaluing and gaining competitiveness at their expense, they adopted such policies to strengthen the balance of payments and fend off gold losses. That should not surprise us. In a world of contracting global demand policymakers were concerned not just with measures to boost domestic demand but also with measures that allowed them to acquire a greater share of foreign net demand. The easiest way to do this was by devaluation. But countries that were unable to realign their currencies remained under pressure to find alternative ways of helping their domestic industries. They resorted to tariffs and import quotas. The same thing may be happening again. Of course no currency is any longer tied to gold, so there is no country whose ability to devalue, as in the 1930s, is limited by a commitment to maintain gold parity. But there are countries whose abilities to manage their currencies are nonetheless severely constrained. The US dollar, for example, is widely believed to be overvalued, especially in relation to the currencies of Asian nations. Because of massive intervention by Asian central banks, however, it is proving almost impossible for the dollar to adjust sufficiently, except against floating currencies such as the euro. This creates a similar problem for Europe. Although few analysts believe the euro to be undervalued against the dollar indeed, most believe it is more likely to be overvalued it is nonetheless forced to bear the brunt of US dollar adjustment by further appreciation. This means that both the US and eurozone countries suffer from currency intervention and competitive devaluations elsewhere, with little room to adjust. What can the US and Europe do? If Messrs Eichengreen and Irwin are right, they are likely to resort to the same second-best options available to them as countries locked into overvalued gold exchange rates in the 1930s. They will raise tariffs or otherwise intervene directly in trade, and it is pretty clear already that as US and European anger over currency misalignment grows, the recourse to protectionism is also growing. Nearly everyone agrees that a world that retreats into direct and indirect forms of trade protection is a world that is worse off and likely to recover more slowly from the global crisis. But the fact that everyone seems to agree on this point should not allay our worries. In the 1930s, it was also well understood that the crisis would be exacerbated by plunging international trade. This did not stop a descent into protectionism which put the Great into the Great Depression. Once again it seems we are going to make the same mistake. Countries that can expand their share of global demand by competitive devaluations are seeking to do so. Countries that cannot will almost certainly consider more direct forms of intervention. We should worry. Without serious global co-ordination, in which the US and Europe forswear protectionism in exchange for significant appreciation of undervalued currencies, rising tariffs appear inevitable.

Bedford Health Show Project Management

Bedford Health Show Project Management EXECUTIVE SUMMARY:- This is a business report submission of the project plan for the exhibition at Bedford health show for Optimum healthcare solutions organisation. INTRODUCTION My aim for this project plan assignment is for me to attempt to explain the rationale behind the exhibition and plan a project towards this with the project milestone, potential return on investment, the budget, Gantt chart and work breakdown structure illustrated. OVERVIEW OF OPTIMUM HEALTHCARE SOLUTIONS Optimum Healthcare Solution is an organisation that provides physiotherapy products and services to local community, other hospitals and healthcare personnel . They provide a treatment pathway for their patient and have specialist in physiotherapy that assist in the rehabilitation and recovery for patients that has suffered injuries. They offer services and products such as Pilates, sports massage, watt bike testing, ultrasonography, shockwave therapy, acupuncture, myofascial taping, customised orthotics. They are specialised in the treatment of Back pain, Musculosketal, Acupuncture, Paediatric ,sports injury e.t.c The organisation does not just only provide physiotherapy, they also provide services in the area of Neurotherapy, fitness and elite fitness which enables the organisation to provide rehabilitation assessment and treatment for all their patients They have a training programme that helps in improving performance and preventing injuries. RATIONALE/BENEFITS FOR EXHIBITING AT THE BEDFORD HEALTH SHORE Exhibiting at a trade show is a way for one to market its products and services It will enable the organisation(OHS) to advertise their healthcare products and services to 5,750 visitors at the exhibition, at least majority of these visitors wouldnt have heard about the organisation. It will create more awareness about (OHS) products and services which might lead to global recognition because the visitors will be diverse from different countries . Its an opportunity to network on a larger scale with other healthcare service provider at the exhibition. Its an opportunity to get more clients/patients to patronise the products and services offered which will eventually lead to the creation of a customer database. It will help to improve the brand image of (OHS) and help to know what other healthcare provider competitors are up to. Its a good marketing strategy to start off sales of (OHS) products and services It leaves an impression on potential clients/patients It will ultimately end up increasing sales for the organisation and to promote (OHS) RETURN ON INVESTMENT As the project planner we are estimating a profit of  £5000 after investing  £5000 which is a 100% returns on investment which is of benefit to the organisation. Return on investment = ROI =net profit/investment*100 ROI=5000/5000*100=100% We are estimating 1800 new clients will be recruited at the exhibition out of the 5,750 that will attend the exhibition. There is also the possibility of more clients patronising the services and products. From this estimate , we are assuming well break even after the exhibition. The desired result of getting more sales will be realised and the project stakeholders will ultimately be satisfied. PROJECT PLAN MILESTONES Cost or suggested Budget( £5,000) Time Resources e.g. equipment, machinery, Stationeries Training of staff Project start and end date COST/BUDGET PLAN FOR THE BEDFORD EXHIBITION SHOW VENUE RENT(SHELL SCHEME STAND)  £900 TRANSPORT TO FRO OF EQUIPMENTS  £250 HIRING FURNISHING LOCALLY (DESK,CHAIR TABLE AT BEDFORD)  £200 ADVERTISEMENT FOR SHOW  £200 PRINTING POSTERS/LEAFLET  £200 GIFT MUGS/PEN/T-SHIRT WITH (OHS)LOGO  £200 INTERNET CONNECTION AT EXHIBITION CENTRE  £30 STAFF WAGES FOR THE DAY  £800 STAFF TRAINING  £250 HOTEL BOOKING FOR 10 STAFF MEMBERS  £750 HOSPITALITY FOR POTENTIAL CUSTOMERS E.G DRINKS, TEA, COFFEE  £100 CLEAN UP SERVICES  £120 MISCELLANOUS  £1000 TOTAL EXHIBITION COST  £5000 OBJECTIVES OF THE EXHIBITION The Objectives of exhibiting at the Bedford health show is basically to make sales for(Optimum Healthcare Solutions) products and services at the exhibition event by recruiting at least 1,800 clients . Motivate the team by the seminars and training they will be attending to gain insight into how to engage the potential customers of optimum healthcare solutions. Contact potential patients or customers after the exhibition event with telephone calls, email, text messages, arranging interviews, letters through the post to serve as reminders and social media networking. To ensure that within 24 hours of collating data and creating a database ,all new potential customers would have been communicated with and arrange an assessment with them as soon as possible. PROJECT STAKEHOLDERS   Ã‚   PROJECT MANAGER :- is a stakeholder in the sense that he or she has the responsibility of ensuring that the project is prepared, planned properly, manages risks and executed accordingly. CLIENTS/PATIENTS:- Are stakeholders in that the OHS has a care of duty to provide and cant afford to fail them because they pay for the products and services. LOCAL COMMUNITY:-Are stakeholders as well because whatever decision is been made by the healthcare providers management(OHS) and their activities, the community will be impacted and affected by these. STAFF:-Are stakeholders because they are impacted by either the success or failure of the organisation and the management decisions. GOVERNMENT:- Are stakeholders because they expect the healthcare providers to provide quality healthcare services to patients and to pay income tax (which is a revenue for them). BOARD OF DIRECTORS:- They as a service provider needs to be financially sustainable . GANTT CHART OF PROJECT PLAN FOR OPTIMUM HEALTHCARE SOLUTIONS EXHIBITION AT THE BEDFOR HEALTH SHOW (Owadokun, K. et al, 2017) The project plan has a time frame or duration of a start date from 1st of April 2017 and an end date of 22nd of April 2017 with the activities involved in achieving the project plan and this is clearly represented on the Gantt chart. PROJECT LIFE CYCLE FOR THE (OHS) EXHIBITION PROJECT INITIATION:- A team was put up to brainstorm how the project plan should go and set aims and objectives for the project, a feasibility study was done about the Bedford health show PROJECT PLANNING:-The plan of how to get the project working was put in place by the team after brainstorming and coming to a conclusion, and as well the budget breakdown estimate for the exhibition was concluded after analysing what it will cost to effect the project, a communication plan was also put in place so the team can effectively communicate .e.g. a new email account was created and a mobile and landline line was given to all team members PROJECT EXECUTION:-A time management was put in place that is represented on the Gantt chart on how to monitor the progress of the project. PROJECT CLOSURE:- A review and assessment of the project executed is put in place and also to communicate with potential clients 24 hours immediately after the exhibition by ensuring they are communicated with through letters, phone calls, email, social media, text message reminders e.t.c and also communicate back to the stakeholders about the success of the exhibition and the lessons learned are documented. 4Ds OF THE PROJECT DISCOVER:-When the staff at the exhibition where engaging the customers or potential patients, they tried to get information off the customers about the use of the products and services during demonstrations with the equipment at the venue . DESIGN: The staff will be encouraged to put themselves in the shoes of the potential clients for (OHS) using the products and services and encourage questions from the customers and the time and duration needed to actualise the project plan was calculated which was between the first of April to the twenty second of April 2017 . DEVELOP:-Several meetings and Training of staff will be done on how to communicate sales processes of (OHS)products and services and the activities highlighted in our Gantt chart was done, we also got appropriate data from the customers. DELIVER:-Appropriate feedback will be collected from the customers at the exhibition and well evaluate this feedback with our objectives if its been realised CONCLUSION I have learnt from undertaking this research that it is realistic to break even after investing  £5000 and get a return of 100% on what is invested through strategic marketing, social networking and engaging clients one on one such as exhibiting on a larger scale to a wide audience that is more diverse than in the local community and hospitals REFERENCE http://www.optimum-hcs.com Owadokun, K. Begum, N. Mostafa, M. Costa,Ginario. and Chowdury, Dilruba(2017) OHS Gantt chart

DNA Essays -- Biology Biological Essays

DNA "There is no substance as important as DNA," Watson, 1991. Gene therapy is a controversial issue in today’s science society. Debates in the United States are covering a wide range of topics. I will discuss just a few viewpoints from both sides. First of all, a little background on DNA and genetics. DNA, or deoxyribonucleic acid, is a complex structure consisting of a double stranded helix made up of complementary base pairs. Adenine (A) pairs up with thymine (T) and guanine (G) matches with cytosine (C). They are held together with the help of hydrogen bonds. The helix is spiral shaped, and the outside of DNA is alternating sugar and phosphate groups. Watson and Crick presented this structure in 1953. "The genetic code is imprinted in the precise sequence of the nitrogenous bases running down the length of DNA molecule." Lee, 1993. A base triplet code is made up of three nucleotides. Each DNA triplet code is translated via a messenger RNA into a protein. DNA has a semiconservative replication process where the double strands unwind and serve as templates. A genome is a collection of DNA molecules that make up am organism. There is great diversity between different species and even between the same species. "The human genome contains up to three billion base pairs, the genetic difference among individual humans is as much as three million base pairs of DNA" (Davis, 1990). A mutation is where a gene is changed to another form. A mutation does not imply a bad thing happened. They can be deleterious, cause disease, reduce fitness or even be lethal. A mutation can also be beneficial if it increases adaptability or advantages in a species. Or a mutation can be silent and cause no apparent change in the organism. T... ...ecoming a safer, more efficient process that may some day cure the world of all genetic disease. Some day, being sick may just mean getting gene therapy. Bibliography Joel Davis, Mapping the Code: The Human Genome Project and the Choices of Modern Science, John Wiley & Sons, Inc., 1990. Thomas F. Lee, GENE FUTURE: The Promise and Perils of the New Biology, Plenum Press, New York, 1993. U.S. Congress, Office of Technology Assessment, New Developments in Biotechnology— Background Paper, Pubic Receptions of Biotechnology, OTA—BBP—BA—45, U.S. Government Printing Office, Washington, D.C., May 1987 quoted by George J. Annas and Sherman Elias, GENE MAPPING: Using law and Ethics as Guides, Oxford University Press, New York, 1992, page 144. Unknown author, Gene Therapy - An Overview, 1990, http://www.gene.com/AE/AB/IWT/Gene_Therapy_Overview.html

Military Service Should be Mandatory Essay -- Papers

Military Service Should be Mandatory Americans, especially baby boomers, should be ashamed of themselves. How can the world's richest population let its military go begging for recruits? Each year, the military services -- Air Force, Army, Marines, Navy -- establish recruiting goals to maintain adequate numbers of personnel. The numbers change annually depending on, among other factors, service needs, recruitment figures the year before and retention of current troops. Most informed folks are familiar with the sorry statistics, but let me repeat them for the record: The Air Force has a goal of 33,800 for this year; it expects to fall short by 1,700. The Army needs 74,500 but will miss the mark by 6,300. Currently short of its goal of 53,200, the Navy expects to have enough recruits by week's end. Because of its unique tradition, the Marine Corps is the only branch that consistently fills its quota. In all, according to the Associated Press, the services need 197,115 recruits to maintain a force of 1.4-million. Why are the services having such a hard time recruiting? One obvious reason, according to the New York Times, is that the number of people between ages 18 and 22, the prime age for recruits, has dropped to approximately 21-million, 5-million fewer than in 1980. Another major reason, of course, is that the economy has opened job opportunities to those who otherwise might see the military as an option. These two are real reasons for the shrinking recruiting pool, but I see another reason, one that is perhaps at the heart of the problem: As a group, those between 18 and 22 are not patriotic. And perhaps even worse, too many baby-boomer parents and other "influencers" -- teachers and coaches -- bad-mouth the milita... ...y" if we expect to recruit effectively. Where I am from, we call such thinking bass ackward. No, we need to scrap the all-volunteer army concept and draft everyone -- including the children of the rich and the powerful in gated enclaves -- who does not volunteer. I leave the logistics to the experts. Unfortunately, money drives everything these days. When parents advise their children on career choices, fewer of them ever mention the military. It is not an option. The New York Times quotes a 17-year-old senior in the class of 2000 about the attitudes of his peers toward the military. His response? "It's not even in their vocabularies." As a nation, we should be ashamed. President Clinton is not to blame for this one, folks. All of us -- especially parents, teachers and coaches -- are blameworthy. Everyone who enjoys the freedom of living in America should serve.

Maxine Hong Kingstons No Name Woman Essay examples -- Chinese Society

Maxine Hong Kingston's No Name Woman "A highly fictive text [whose non-fiction label gives] the appearance of being an actual representation of Asian American experience in the broader public sphere." (Gloria Chun, "The High Note") Such a disparaging remark about the misleading nature of Maxine Hong Kingston's The Woman Warrior has been readily refuted, notably by Leilani Nishime, who proposes in her essay "Engendering Genre..." that it is a text that transcends genre confines; it challenges traditional definitions of genre and demands redefinitions. Whatever the case, "No Name Woman" (NNW) is remarkable in the way the reader is given a candid social commentary in the guise of an intriguing tale of scandal and oppression. In a vivid representation of traditional Chinese society, Kingston artfully manipulates perspective, or more aptly character filter (Chatman, Reading Narrative Fiction 130), to reflect the culture of an entire society in the vicissitudes of one family's life. The opening scene itself suggests the structure of the entire story: we are immediately presented with a tragic story-in-a-story, or framed-narrative (Chatman, 97), of the narrator's adulterous aunt. Somehow, the events viewed in retrospect through the eyes of the narrator's traditional, conservative mother seem skewed and moralistic, rendered with an objective, instructive voice which complements the primary narrator's didactic tones as she takes over the discussion from her mother following the opening tale. A little later on, the filter switches almost seamlessly over to that of the aunt, in a radically different retelling of her tale by the (primary) narrator (14). Such smooth filter-character transitions occur frequently throughout the text... ...le viewpoints, overlapping timelines and a dominating, though largely implied narrator's (possibly author's) slant work together to present Kingston's unique view of gender roles and their assimilation into Chinese-American culture; a far-reaching yet intimate projection of her history, society and self. Bibliography: Chatman, Seymour. Story and Discourse: Narrative Structure in Fiction and Film. Ithaca: Cornell UP, 1980. Reading Narrative Fiction. Ed. Seymour Chatman. New York: Macmillan, 1993. Chun, Gloria. "The High Note of the Barbarian Reed Pipe: Maxine Hong Kingston." Journal of Ethnic Studies 19.3 (Fall 1991): 85-95. Kingston, Maxine Hong. The Woman Warrior: Memoirs Of A Girlhood Among Ghosts. London: Picador, 1981. Nishime, LeiLani. "Engendering genre: gender and nationalism in China Men and The Woman Warrior." MELUS20.1 (Spring 95): 67-85.

Schematics

SCHEMATIC DIAGRAMS FLAT COLOUR TELEVISION 6 2005 YA270 AV-21MT15/P, AV-21MP15/T, AV-21MT35/P, AV-21VA15/P CD-ROM No. SML200507 BASIC CHASSIS CW2 COLOR EXIT CLOSED CAPTION 100+ VNR ECO CINEMA SURROUND BASS RM-C1287 COPYRIGHT  © 2005 Victor Company of Japan, Limited No. YA270 2005/7 AV-21MT15/P, AV-21MP15/T, AV-21MT35/P, AV-21VA15/P STANDARD CIRCUIT DIAGRAM NOTE ON USING CIRCUIT DIAGRAMS 1. SAFETY The components identified by the symbol and shading are critical for safety. For continued safety replace safety ciritical components only with manufactures recommended parts. Type No indication MM PP MPP MF TF BP TAN (3)Coils No unit Others : Original setting position when shipped : DC 20k? /V :H :V : Othters (5)Voltage values 20 µs / div 5ms / div Sweeping time is specified (4)Power Supply : B1 : 9V Respective voltage values are indicated (5)Test point : Test point (6)Connecting method : Connector : Wrapping or soldering : Only test point display : B2 (12V) : 5V : [ µH] : As specified : Ceramic capacitor : Metalized mylar capacitor : Polypropylene capacitor : Metalized polypropylene capacitor : Metalized film capacitor : Thin film capacitor : Bipolar electrolytic capacitor : Tantalum capacitor . SPECIFIED VOLTAGE AND WAVEFORM VALUES The voltage and waveform values have been measured under the following conditions. (1)Input signal (2)Setting positions of each knob/button and variable resistor (3)Internal resistance of tester (4)Oscilloscope sweeping time : Colour bar signal : All DC voltage values Since the voltage values of signal circuit vary to som e extent according to adjustments, use them as reference values. 3. INDICATION OF PARTS SYMBOL [EXAMPLE] In the PW board : R209 R209 (7)Ground symbol : LIVE side ground : ISOLATED(NEUTRAL) side ground : [? : [k? ] : [M? ] : EARTH ground : DIGITAL ground : Receptacle 4. INDICATIONS ON THE CIRCUIT DIAGRAM (1)Resistors Resistance value No unit K M Rated allowable power No indication : 1/16 [W] Others Type No indication OMR MFR MPR UNFR FR (2)Capacitors Capacitance value 1 or higher less than 1 Withstand voltage No indication Others : [pF] : [ µF] : DC50[V] : DC withstand voltage [V] : Carbon resistor : Oxide metal film resistor : Metal film resistor : Metal plate resistor : Uninflammable resistor : Fusible resistor : As specified 5. NOTE FOR REPAIRING SERVICE This model's power circuit is partly different in the GND. The difference of the GND is shown by the LIVE : ( ) side GND and the ISOLATED(NEUTRAL) : ( ) side GND. Therefore, care must be taken for the following points. (1)Do not touch the LIVE side GND or the LIVE side GND and the ISOLATED(NEUTRAL) side GND simultaneously. if the above caution is not respected, an electric shock may be caused. Therefore, make sure that the power cord is surely removed from the receptacle when, for example, the chassis is pulled out. 2)Do not short between the LIVE side GND and ISOLATED(NEUTRAL) side GND or never measure with a measuring apparatus measure with a measuring apparatus ( oscilloscope, etc. ) the LIVE side GND and ISOLATED(NEUTRAL) side GND at the same time. If the above precaution is not respected, a fuse or any parts will be broken. Since the circuit diagram is a standard one, the circuit and circuit constants may be subject to change for improvement without an y notice. NOTE Due improvement in performance, some part numbers show in the circuit diagram may not agree with those indicated in the part list. When ordering parts, please use the numbers that appear in the Parts List. Composition resistor 1/2 [W] is specified as 1/2S or Comp. AC indicated : AC withstand voltage [V] Electrolytic Capacitors 47/50[Example]: Capacitance value [ µF]/withstand voltage[V] (No. YA270)2-1 CONTENTS SEMICONDUCTOR SHAPES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2-2 USING P. W. BOARD †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ -2 BLOC K DIAGRAM †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2-3 CIRCUIT DIAGRAMS MAIN PWB CIRCUIT DIAGRAM [AV-21MT15/P, AV-21MP15/T] (1/4), (2/4) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2-5 MAIN PWB CIRCUIT DIAGRAM [AV-21MT15/P, AV-21MP15/T] (3/4), (4/4) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2-7 MAIN PWB CIRCUIT DIAGRAM [AV-21MT35/P] (1/4), (2/4) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. -9 MAIN PWB CIRCUIT DIAGRAM [AV-21MT35/P] (3/4), (4/4) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2-11 MAIN PWB CIRCUIT DIAGRAM [AV-21VA15/P] (1/3) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2-13 MAIN PWB CIRCUIT DIAGRAM [AV-21VA15/P] (2/3), (3/3) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2-15 PATTERN DIAGRAMS MAIN PWB PATTERN [AV-21MT15/P, AV-21MP15/T, AV-21MT35/P] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. -17 MAIN PWB PATTERN [AV-21VA15/P] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2-19 VOLTAGE CHARTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2-21 WAVEFORMS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2-22 SEMICONDUCTOR SHAPES TRANSISTOR BOTTOM VIEW FRONT VIEW TOP VIEW CHIP TR E C B ECB E CB (G)(D)(S) ECB E C B B E C IC BOTTOM VIEW FRONT VIEW TOP VIEW OUT E IN IN E OUT 1 N 1 N 1 N CHIP IC TOP VIEW 1 N 1 N USING P. W. BOARD P. W. BOARD ASS'Y NAME MAIN P. W. BOARD AV-21MT15/P SCW-1714A-H2 AV-21MP15/T SCW-1715A-H2 AV-21MT35/P SCW-1706A-H2 AV-21VA15/P SCW-1728A-H2 2-2(No. YA270) BLOCK DIAGRAM MAIN PWB IC701 MAIN MICRO COMPUTER/ IF VIDEO RGB SYNC DEF. PROCESS R 108,109 SCL SDA TU001 TUNER IC702 MAIN MEMORY 127,128 SCL1, SDA1 SCL0, SDA0 I2C BUS MICRO COMPUTER G B DIGITAL SIGNAL PROCESS R G B IC351 RGB OUT V01 98,99 IF LED 97 REMOTE 119 KEY_IN 122 SV_DET 29, 30 SIF IN I/O PORT PEAKING SCAN VELOCITY MOD. U/V DELAY SIF DETECT VIF DETECT/AGC/AFT SOUND TRAP SKIN TONE U/V TINT SATURATION ROUT GOUT BOUT OSD SELECT 85 86 87 CRT SOCKET PWB SF101 SAW FILTER SF102 SAW FILTER 24, 25 VIF IN 79 Y J801 S-VIDEO VIDEO-1 S_VIDEO INPUT V L R J802 Y VIDEO-2 COMPONENT VIDEO INPUT CB CR J803 L R SW1 Y1 C1 CVBS1 L1 R1 80 PB 78 PR 55 V2 58 Y/V1 59 C1 VIDEO SELECT B-Y R-Y VIDEO C IDENT. Y 51 V3 COLOUR DEMOD BASE-BAND DELAY LINE R G B BASS [AV-21MT35/P] J805 BASS SPEAKER OUTPUT RGB MATRIX & GAMMA V. DRIVE COMB FILTER Y DELAY ADJ. SYNC SEP. VDA,VDB 22, 23 V2/Y PB PR L2 R2 49 L1 50 R1 56 L2 57 R2 34 L3 35 R3 AUDIO SELECT H. DRIVE HOUT 67 J801 HEADPHONE SPEAKER L 20 A_L AUDIO SELECT AUDIO CONTROL A_R 60 61 9 3 OUTPUT J804 VIDEO L R V-OUT L-OUT R-OUT 48 36 37 IC601 AUDIO AMP 13 23 VOUT LOUT ROUT SPEAKER R Q983 Q984 1. 8V REG Q981 Q982 1. 8V REG 1. 8V 1 IC401 V. OUT Q522 H. OUT 5 V VIDEO-3 INPUT (FRONT) J806 VIDEO J807 AUDIO-L J808 AUDIO-R V1. 8V V3 L3 R3 REMOCON RECEIVER POWER LED D901 RECT T921 SW TRANSF. IC972 3. 3V REG IC975 5V REG IC973 12V REG H DY01 DEF YOKE 3. 3V_STB 5V 8V 12V 32V B1 T522 FBT SCREEN FOCUS TV/VIDEO VOL+ VOL- CH+ CH- MENU AC IN F901 S901 L951 POWER SW IC901 POWER REG PC901 VOLTAGE FEEDBACK IC951 ERROR AMP EHV (No. YA270)2-3 2-4(No. YA270) CIRCUIT DIAGRAMS MAIN PWB CIRCUIT DIAGRAM [AV-21MT15/P, AV-21MP15/T] (1/4), (2/4) CN00C QGA2501F1-06 MAIN PWB ASS'Y (2/4) (FRONT LED) SCW-1714A-H2 [AV-21MT15/P] SCW-1715A-H2 [AV-21MP15/T] IC302 S9648 ECO R325 0 R326 X R322 X D303 R323 X X D807 X C807 .1 Q308 X C317 10/50 C806 100/16 R822 1K R824 470 S805 QSW0619-003Z S804 QSW0619-003Z S803 QSW0619-003Z S802 QSW0619-003Z S801 QSW0619-003Z IC801 RPM7238-H5 REMOTECON RECEIVER MAIN PWB ASS'Y(4/4) (CRT SOCKET) CN10T CN00T QJL001-065631 VIDEO-3 INPUT POWER LED (RED) D808 LH22440-T16 J806 QNN0281-003 J808 QNN0282-001 J807 QNN0281-002 R324 R328 0 R329 X R327 39K 0 J809 K801 X C825 NCB31HK-152X C826 NCB31HK-152X R817 X D814 *8 R630 270 1/2W QNS0155-001 R632 270 1/2W CN00S QGA2501C5-04Z SPEAKER R823 47 1/2W Y809 X CN10A QJL001-050600-E R762 220 R763 220 220 220 R764 R765 R627 X REMOTE PW_LED ECO_IN KEYIN R628 X LC805 QQR1199-002 B_MUTE R_AOUT L_AOUT Y_GND A_GND GND GND CN00A QJL001-050600-E R3 VDO_DET PROTECT S_REDUCE A_MUTE 4. 5/OTHER 5V ECO_IN REMOTE PW_LED SDA1 KEYIN SCL1 1. 8V PW V1. 8A 1. 8V 1. 8V S_V_DET 5V 3. 58/OTHER D341 *3 D342 *3 5V V3 L3 Y810 X R821 470 R820 330 R819 220 R818 180 R626 0 R629 0 R631 1K R633 1K C615 1000/25 C616 1000/25 R816 75 SDA1 SCL1 C1_GND D343 *3 Q341 *2 C1 R344 22 R961 1. 8K V12A S_V_DET R740 15K R788 0 D714 MA8030/H/-X D D707 *3 R794 2. 2K C792 . 1 G S L713 *4 W-A1 R755 1. 2K R750 10K 5V Q706 SSM3K02F-X D349 X R753 1. 2K D344 X D345 *3 Y1/CVBS1 Y_GND LC801 QQR1199-002 Y801 X R801 75 Y819 BW C D706 MA8036-X C777 . 1 C778 47/16 R760 100 SCL0 SDA0 R761 100 Q612 *1 R787 4. 7K R342 X 3. 3K 3. 3K 220 4. 7K *3 *3 C341 100/16 L304 X R320 X R319 X C316 X IC301 X C342 X C315 X C314 X C313 X X MC C312 X C311 X L303 X 3. V C305 X MC C310 X C309 X L302 X V2/Y V Y U PB PB_GND 0 0 R315 0 S1 1/50 22/50 C772 . 22 Q708 *2 R795 100K Q707 *1 Q705 SSM3K02F-X G .22 D Y717 QUY160-075Y 5V *3 0 Y802 X D817 *8 V1 L715 *4 C771 S R783 10K R776 15K C775 . 22 R758 3. 3K C767 VCC SDA L712 SCL WP 100 R976 1K 3. 3V_STB Q791 *1 SCL0 SDA0 C793 4. 7/50 Y791 X PW R790 1K R793 D713 MA8039/H/-X R736 100 X301 X C302 X R307 X R308 X R 310 X R311 X R321 X C318 X VDO_DET L1 R802 0 C821 NCB31HK-152X R1 R803 0 C822 NCB31HK-152X Y818 0 IC702 CH CH J801 QNZ0454-002 L1 VIDEO-1 S-VIDEO INPUT C770 . 1 D709 R745 R743 C783 R741 L714 R785 D711 C768 D712 R748 2. 7K R759 3. 3K 100 1K *4 .22 R730 0 R757 4. 7K C794 X R747 VSS R777 R771 A0 A1 A2 R739 0 R742 220 R744 220 R754 220 C303 X CH CVBSO/PIP Q307 X R318 X C776 . 1 MC R752 100 R751 100 100 R749 1K R1 R309 X R312 C304 X MC CVBSO/PIP_GND GND P_ON/OFF R984 47K R983 3. 9 1/2W R982 47K Q982 *1 R738 10K R981 3. 9 1/2W POWER SDAO S_REDUCE PROT VDO_DET A_MUTE ROTATION VER_PROTECT P25/PWM4 REMOTE SCLO SDA1 PW_LED PW_LED SCL1 TIMER TIMER ECO_IN VssC3 S_V_DET VssC1+P1 KEY_IN DecV1V8 V3. 3P VssC2 V1. 8C3 V1. 8C1 4. 5/OTHER 3. 58/OTHER P12/Int2 P00/I2SDI1 V1. 8C2 Q981 2SA562TM/Y/-T L711 *4 C766 . 22 C764 . 1 C765 100/16 L710 *4 L709 *4 R313 X V1. 8A D982 UDZS2. 0B-X VssP2 VssC4 1. 8V L701 *4 L702 *4 C701 . 22 C702 . 22 V1. 8C4 V3. 3A3 VrefP_Sdac 470/16 Q306 X Q305 X V1. 8ADC VssADC V3. 3A2 V1. 8A GndA RefAd V3. 3RefAdP 1. 8V D981 UDZS2. 0B-X R314 X Y817 0 R737 0 Q704 *1 R985 4. 7K R986 4. 7K Q984 *1 Q983 2SA562TM/Y/-T C763 . 22 C761 . 1 C762 100/16 L708 *4 C760 . 22 L707 *4 C759 100/16 R735 100 Y715 QUY160-100Y MC C306 X LC802 QQR1199-002 Y803 X D810 *8 R804 75 V2/Y_GND Y804 Y805 X X CONT PW R792 33 1/2W BL_GND PW 3. 3V_STB 8V A_VCC A_GND 5V 12V 3. V NECK H_DRIVE HFB ABL EW P_ON/OFF VDRA+ VDRBPROTECT V12A 32V TU001 QAU0353-002 TUNER K103 QQR1114-001Z L001 X K101 QQR1114-001Z L703 *4 CH VrefN_Sdac C704 C790 . 1 27p VrefP_Sdac IC701 VrefN_Sdac C705 7p CH VrefP_Sdac XtalIn XtalOut VssA1 GND RefAdN V3. 3A1 C307 MC X MC C308 X C703 LC803 QQR1199-002 Y816 X R805 75 J802 QNN0349-002 8V A_VCC A_GND 5V 5V 12V 3. 3V NECK H_DRIVE HFB ABL EW P_ON/OFF VDRA+ VDRBPROTECT V12A 4. 5/OTHER L003 QQL244J-4R7Z R317 C758 . 22 Bout R734 100 Gout K301 X Y806 X D811 *8 Y825 BW R806 75 C706 7p L717 *4 CH X701 QAX0799-001Z R756 10K ANALOG Rout C757 560p BLKIN CH BCL V5P3 Gnd3 DIGITAL R733 100 R732 1K K701 QUY160-150Y Y822 X L301 X PR PR_GND Y_GND LC804 QQR1199-002 Y807 X VIDEO-2 COMPONENT VIDEO INPUT R316 Y808 X Y824 QUY160-200Y SCL1 SDA1 NECK C823 NCB31HK-152X R2 L2 NECK CONT L718 *4 D812 *8 NECK CONT R731 1K MC C756 . 1 L706 *4 D708 *3 C785 2. 2 C707 . 1 C709 . 01 C710 6800p C708 100/16 C711 2. 2/50 C712 . 22 TF C784 X V5P1 MC R701 12K MC Ph2 Ph1 Gnd1 SecPll Dec8G EW MC VDRBMC VDRA+ R704 100 Vif1 Ysync Yin/G2/Y Yout Uout/INSSW2 J803 QNN0348-001 C755 10/50 C779 10/50 C753 . 1 C752 . 1 C751 . 1 C754 . 1 D753 *8 Y705 0 MAIN MICRO COMPUTER/TELETEXT DECODE/ IF VIDEO RGB SYNC DEF. PROCESS B3/Pb G3/Y R3/Pr INSSW3 PB GND V2/Y PR PR_GND BASS J805 X A_GND 5V C824 NCB31HK-152X C713 10/50 C714 EW . 022 MC R782 1. 2K NC R729 X D751 *8 Y706 0 Y821 QUY160-050Y 3. 58/OTHER CF101 QAX0349-001 R101 68 R005 75 C002 10/50 IF NC 32V LOCK 5V BM SDA D103 SCL AS BT AGC D104 C101 . 01 MC C111 220/16 C106 . 01 MC R702 X C715 . 001 R703 100 C716 . 001 OPEN SF102 QAX0723-001 VDRBVDRA+ C110 . 1 L101 QQL244K-1R0Z 8. 2K C780 . 1 C750 . 1 R809 0 V_OUT R808 X R807 100 1/2W C804 470/16 MC C001 . 01 Y008 0 C717 SF101 X X TF C718 . 15 R705 39K Vif2 Vsc Iref C749 . 1 Uin/B2/Pb Vin/R2/Pr V5Comb VssComb R728 Ssif/RefIn/Avl/RefOut R815 75 Q801 KTA1267/YG/-T D813 *8 J804 QNN0349-001 R104 100 L002 QQL244J-4R7Z C004 470/16 R001 220 x x R003 3. 9K R102 R107 X D101 X Q101 2SC5397/CD/-T C748 . 1 C809 X C746 . 1 100 R727 R726 27K 560 S_REDUCE OFF_MUTE R_AOUT L_AOUT BASS C003 . 1 R002 220 1. 8K 22 MC C107 X X X X GndIF Sif1 Sif2 V8AudioSwitches IfVo/FmRo/DvbO C109 0 X C747 10/50 L716 *4 L_OUT C802 10/50 R810 390 Y007 R109 R110 GND R_OUT D805 X R811 82K OUTPUT D102 C719 R706 Y003 X .01 220 Hout QssO/AmO/AudeEm MC AGC MC EHT R105 R103 Q102 X Y004 X FbiSo CVBSO/PIP Audio2InR Audio2InL C720 . 001 R707 22K DecsDem Y3/Cvbs R_OUT AgcSsif V_OUT L_OUT SifAgc HP_R HP_L Gnd2 V5P2 C005 . 0022 SVM R724 R778 LC701 X Y703 X X X R722 X Q702 X R725 X C803 10/50 D806 X R812 390 Q103 X A_R A_L PllIf NC R3 R1 R2 C4 C1 V3 MC 47/25 MC .01 V2/Y R813 82K L3 L1 L2 .01 C006 33/16 27 MC R004 27K C105 X MC MC C108 X R708 10K MC C736 . 01 C744 . 1 C739 1 C781 1 C782 1 MC C727 3300p C723 C724 C732 2. 2/50 R723 X H_DRIVE IC601 AN5277 AUDIO AMP NC L_R_MUTE B_MUTE GND_B B_OUT L_OUT ROUT GND VCC STB C103 C104 R106 C102 R108 D710 *8 X D704 *8 C741 . 1 X 1 1 HFB C745 . 1 C735 . 1 C740 . 1 5V D702 *8 C737 . 1 C738 1 U V R715 390 C729 2. 2/50 C742 10/50 Y ABL R709 1M C721 X Q803 *6 Q805 *2 Q804 *6 W-A D606 X Q611 *6 R636 0 R640 1K X R721 R720 R797 X R798 X RIN Y702 X BIN LIN NC NC NC NC NC NC NC NC RF D703 *8 10/50 C730 22/50 R772 2. 2K R773 3. 9K R774 2. 2K R775 3. 9K R710 X C725 . 1 C726 10/50 C728 . 1 R711 2. 2K R712 3. 9K R713 2. 2K R714 3. 9K Y707 0 R007 X C734 L704 R786 75 R769 X R770 X CVBSO/PIP_GND C602 10/50 10K C786 L705 Y1/CVBS1 R719 CVBSO/PIP C1_GND V_OUT Y_GND R_OUT L_OUT V2/Y ABL A_L R3 R1 R2 C1 L3 8V 5V V3 L1 L2 X D S SCL1 A_R R637 5. 6K R604 10K A_R Y005 0 HP_R HP_L Q002 X R601 0 R662 X R602 0 C656 100/50 C601 10/50 R606 C604 2. 2 1/2W . 22 C603 . 22 G R618 R617 X C611 X D SDA1 C743 10/50 R717 R718 R768 100 3. 9K 2. 2K D001 X C733 R008 X G Q001 X S D602 X C605 . 22 OFF_MUTE A_MUTE B_MUTE 12V HP_R A_B A_B C655 X R605 C612 X A_VCC HP_L P_ON/OFF V12A D604 X L651 X CF702 X CF701 X C722 X R767 X D610 C662 10/50 *3 R619 X Y701 X R639 5. 6K R625 X Q701 X R607 2. 2 1/2W Q603 *6 Q604 X Q605 *6 C653 X R659 X C659 X C654 X C608 220/16 Y704 QUY160-075Y Y708 X Y709 BW Y711 QUY160-150Y Y713 X Y714 BW Y716 X Y719 0 Y720 X Y721 X C773 . 1 Y811 X Y812 X C609 33/50 R610 100K D651 X R652 X C651 X C652 R657 X X R658 X D608 x CP Q606 X MAIN PWB ASS'Y (1/4) SCW-1714A-H2 [AV-21MT15/P] SCW-1715A-H2 [AV-21MP15/T] R663 X C665 X R651 X R653 X R654 X IC651 X C660 X R664 X C657 X N D607 *3 R612 100K R613 X R614 100K R615 X R635 X D603 *3 R656 X IC651 X C607 220/16 Q601 *2 R649 1K Q602 *2 R655 X C610 220/16 N C658 X R611 10K Q609 *6 R634 0 R608 X R609 27K D609 x C661 10/50 ! CP650 ICP-N25-T Q607 *1 R623 33K R620 10K R621 2. 2K NOTE) 1. Refer to the part list for the part number of IC701 and IC702. 2. Refer to page 2-21 for voltages of this circuit diagram. 3. Refer to page 2-22 for waveforms of this circuit diagram. Y101 QUY160-075Y Y102 X Y103 X Y106 X Y107 X GND GND K102 QUY160-150Y K104 QQR1114-001Z K105 QUY160-150Y K106 QUY160-150Y K107 QUY160-150Y C112 0 GND GND R622 10K Q608 *1 C613 10/50 C617 x Y722 QUY160-150Y R616 X R624 68K GND GND Q610 X D605 X GND Y006 0 R766 X R638 X C606 . 22 5V 5V A_L CS21177 (No. YA270)2-5 2-6(No. YA270) R814 100K R006 X C731 R716 2. 2K X *4 D701 *3 3. 9K Y710 BW C614 *4 .1 .1 X MAIN PWB CIRCUIT DIAGRAM [AV-21MT15/P, AV-21MP15/T] (3/4), (4/4) P_ON/OFF PROTECT 3. 3V_STB BL_GND H_DRIVE VDRA+ A_GND A_VCC V12A VDRB- NECK HFB . 3V ABL 12V 32V 8V 5V EW PW IC351 ABL PROTECT STB TP-47G TP-47R TP-47B TDA6107AJF/N1 ! ! F901 QMF51E2-4R0-S RY901 QSK0061-002 ! PW ABL D956 *3 R963 22K HFB C966 100/16 EW VDRBVDRA+ R964 27K NECK PROTECT D957 *3 D976 X P_ON/OFF H_DRIVE P_ON/OFF HFB EW VDRBX ! R356 QRE121J-222Y CN0PW QGA7901C1-02 MAIN PWB ASS'Y(1/4) CN00T D370 150 150 150 L357 BW S901 QSW0750-001 NECK D594 X R596 X R351 100 ! VA901 QAF0060-621 R910 X ! C910 QFZ9072-224 Q955 *1 CH D595 X Q592 X R595 X Q591 X R355 QRE121J-222Y R357 QRE121J-222Y C351 1000p ! R597 X VDRA+ R358 QRZ0107-152Z R359 QRZ0107-152Z R360 QRZ0107-152Z SG351 X ! SK351 QNZ0536-001 C352 4. 7/250 X X L355 BW LF901 QQR0673-004 IC971 X CONT D593 X L356 BW ! C353 QFKC2EK-104Z AC110V-AC240V 50Hz/60Hz R352 R353 R354 Y901 X Y902 X Y903 X Y904 X GND SUB 32V VIN PROTECT 5V R421 10K Q422 *1 Q421 *1 IC401 LA78040N PROTECT D472 X THERMAL PROTECTION PUMP UP Vcc -Vcc R473 68K C422 QCS32HJ-180Z 2. 2K SG353 X SG352 X R380 R381 D351 FR105SGT-T2 12V 5V 8V C971 D354 D355 C972 C974 X C973 X X R971 X 3. 3V_STB V. OUT D591 X R592 X D592 X R593 C592 X X D356 L971 X X L351 QQL244J-220Z R594 X C593 X VO NC CN *9 *9 *9 ! SK351 QNZ0536-001 CNDEG QGZ5004C1-02 ! 22/50 CN0E1 Y906 X Y905 X Y907 X

Is Meteorology Science? Essay

Many books and academic articles describe Meteorology, the study of the Earth’s atmosphere, as a science. While this may have been unquestionably accepted by many students and even scientists, it may well be worth to examine the subject more closely and ask, is Meteorology really science? Encyclopedia Britannica (2006) defines science as â€Å"any system of knowledge that is concerned with the physical world and its phenomena and that entails unbiased observations and systematic experimentation†. Science does not regard unverified personal beliefs and opinions but instead rely on systematic methods of analysis. The scientific method, as this method is called, is generally attached to all fields of science through which facts and conclusions are derived. Accuracy and consistency also matter and thus, measurement is important in science. Science in its Latin origin scire means â€Å"to know† and as such reflects the objective of scientific studies: to know and understand phenomena that can be observed or detected. For Meteorology to qualify as a science, it should meet the premises that make up science itself. Meteorology can be considered as science in that it involves a study of the physical world. Meteorology studies the physical and observable aspects of the atmosphere such as the formation of rains, thunderstorms and clouds, and weather events such as rainbows, mirages and halos. Meteorology can be considered as science because it does not rely on personal beliefs and opinion but rather on measurable data and analytic observations. In Meteorology, analytic observations are developed based on the measurement of such variables as wind speed, air temperature, relative humidity, and barometric pressure. These observations and measurements are used to predict weather conditions. Meteorology can be considered as science in that it involves scientific methods. Meteorologists adhere to a meticulous system before they give weather forecasts. They make observations through satellites and radars so as to be able to collect the necessary data such as Is Meteorology Science? Page_#2 variations in temperature and pressure. These data will be analyzed and made into charts, maps and graphs which will be used to predict weather conditions (Encarta 2006). While Meteorology meets some of the requisites of science, it also has its loopholes that can disqualify it from being considered a science. In science, subjects must be examined, tested and verified. Meteorology comes short in this foundation because meteorologists cannot test the correctness of their hypothesis, which is commonly regarded as the weather forecast, unless the weather phenomenon has already occurred. Meteorology cannot be considered a science because it is lacking in the accuracy and consistency in the variable measured. The direction of the wind, for example is not precisely measurable and cannot be certainly predicted (Mill). Moreover the atmosphere itself, the main subject of Meteorology has no known boundary from the outer space. Meteorology cannot be considered a science because it falls short of the thoroughness in the scientific method. The scientific investigation does not precisely end with a conclusion or a finding but rather in a prediction which can be regarded merely as a theory. A guess, interpretation, theory and hypothesis are not science (Colby). As contented herein, Meteorology can be considered science in that it has met basic elements that make up science. However, it also has certain flaws that can disqualify it from being considered as such. Regardless of this, it is noteworthy that that the applications of Meteorology especially in weather forecasting have already been considered as among the contribution science can make and as such, Meteorology, with its ambiguity in some of its scientific elements can well be considered as an imperfect science. References Colby, K. M. , & Stoller, R. J. (1988). Cognitive Science and Psychoanalysis. Hillsdale, NJ: Lawrence Erlbaum Associates. Retrieved October 2, 2006, from Questia database: http://www.questia. com/PM. qst? a=o&d=10104147 â€Å"Meteorology†. (2006). Retrieved September 30, 2006, from Microsoft ® Encarta ® Online Encyclopedia 2006: http://encarta. msn. com/text_761571037__1/Meteorology. html Mill, John Stuart. (n. d). The Logic of the Moral Sciences. Retrieved September 30, 2006, from http://www. la. utexas. edu/research/poltheory/mill/sol/sol. b06. c03. html â€Å"Science†. (2006). In Encyclop? dia Britannica. Retrieved September 20, 2006, from Encyclop? dia Britannica Online: http://www. britannica. com/eb/article-9066286.

Britannia Biscuit Research Paper Essay

Britannia -the ‘biscuit’ leader with a history-has withstood the tests of time. Part of the reason for its success has been its ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch. With consumer democracy reaching new levels, the one common thread to emerge in recent times has been the shift in lifestyles and a corresponding awareness of health. People are increasingly becoming conscious of dietary care and its correlation to wellness and matching the new pace to their lives with improved nutritional and dietary habits. This new awareness has seen consumers seeking foods that complement their lifestyles while offering convenience, variety and economy, over and above health and nutrition. Britannia saw the writing on the wall. Its â€Å"Swasth Khao Tan Man Jagao† (Eat Healthy, Think Better) re-position directly addressed this new trend by promising the new generation a healthy and nutritious alternative – that was also delightful and tasty. Thus, the new logo was born, encapsulating the core essence of Britannia – healthy, nutritious, and optimistic and combining it with a delightful product range to offer variety and choice to consumers. INTRODUCTION TO THE INDUSTRY BISCUIT INDUSTRY IN INDIA – AN OVERVIEW âž ¢ Biscuit industry in India in the organized sector produces around 60% of the total production, the balance 40% being contributed by the unorganized bakeries. The industry consists of two large scale manufacturers, around 50 medium scale brands and small scale units ranging up to 2500 units in the country, as at 2000-01. The unorganized sector is estimated to have approximately 30,000 small & tiny bakeries across the country. âž ¢ The annual turnover of the organized sector of the biscuit manufacturers (as at 2001-02) is Rs. 4,350 crores. âž ¢ In terms of volume biscuit production by the organized segment in 2001-02 is estimated at 1.30 million tonnes. The major Brands of biscuits are – Britannia, Parle Bakeman, Priya Gold,Elite,Cremica, Dukes, Anupam, Horlicks, Craze, Nezone, besides various regional/State brands. âž ¢ Biscuit industry which was till then reserved in the SSI Sector, was unreserved in 1997-98, in accordance with the Govt. Policy, based on the recommendations of the Abid Hussain Committee. âž ¢ The annual production of biscuit in the organized sector, continues to be predominantly in the small and medium sale sector before and after de-reservation. The annual production was around 7.4 Lakh tonnes in 1997-98 in the next five years, biscuit production witnessed an annual growth of 10% to 12%, up to 1999-00. âž ¢ The annual Growth showed a decline of 3.5% in 2000-01, mainly due to 100% hike in Central Excise Duty (from 9% to 16%). Production in the year 2001-02 increased very marginally by 2.75% where in 2002-03 the growth is around 3%. âž ¢ The Union Budget for 2003-04 granted 50% reduction in the rate of Excise Duty on Biscuit i.e. from 16% to 8%. The Federation’s estimate for the current year indicates a growth of approximately 8% to 9%. âž ¢ However the average utilization of installed capacity by biscuit manufacturers in the country has been a dismal 60% over the last decade up to 2001-02. âž ¢ Though dereservation resulted in a few MNCs, i.e. Sara Lee, Kellogs SmithKline Beecham, Heinz etc entering the biscuit industry in India, most of them, with the exception of SmithKline Beecham (Horlicks Biscuits), have ceased production in the country. âž ¢ On the other hand, import of biscuits, especially in the high price segment has started from 1998-99, but however, the quantum of imports has not so far increased alarmingly and has remained at around 3.75% of the consumption of biscuits in the country in the year 2001-02. However, recent imports from china industries cheaper verities of biscuit, needs to be examined with cautions, especially in the context of the price as the low margin based domestic industry, which is operating at 60 % of the total installed capital. Exports of biscuits from India have been to the extent of 5.5% of the total production. Exports are expected to grow only in the year 2003-04 and beyond. âž ¢ Biscuit is a hygienically packaged nutritious snack food available at very competitive prices, volumes and different tastes. According to the NCAER Study, biscuit is predominantly consumed by people from the lower strata of society, particularly children in both rural and urban areas with an average monthly income of Rs. 750.00. âž ¢ Biscuit can he broadly categorized into the following segments: (Based on productions of 2000-01) Glucose 44% Marie 13% Cream 10% Crackers 13% Milk 12% Others 8%. âž ¢ . FBMI ( Federation of Biscuit Manufacturer’s of India ) is an association of all the biscuit manufacturers of India. Major players include Britannia, Parle, ITC, Priyagold, Windsor etc. âž ¢ In recognition of industry’s obligations towards the community, being a part of it, biscuit manufacturers supply biscuits to the social welfare agencies in all States for the benefit of school children, senior citizens and other needy sections of the society. FBMI ( Federation of Biscuit Manufacturer’s of India ) Members have always responded positively to our appeal as also by the Government, to rush truck loads of biscuits to the people affected by earthquakes, floods, famine etc. These members have also participated in supplying biscuits to the people of war ravaged Afghanistan and presently to the Iraqi people, under the aegis of the UN. âž ¢ As regards the consumption pattern is concerned. surveys and estimates by industry from time to time indicate the avera ge consumption scenario in the four Zones have been more or less close to each other, as below: 1. Northern States: 28% 2. Southern States: 24% 3. Western States: 25% 4. Eastern States: 23% [pic] âž ¢ Though India is considered as the third largest producer of Biscuits after USA and China, the per capita consumption of biscuits in our country is only 2.1 Kg., compared to more than 10 kg in the USA, UK and West European countries and above 4.25 kg in south cast Asian countries, Le. Singapore, Hong Kong, Thailand, Indonesia etc. China has a per capita consumption of 1.90 kg, while in the case of Japan it is estimated at 7.5 kg. âž ¢ In view of the meager per capita consumption even as penetration of biscuits manufactured by the organised sector, into rural areas in India, has been very good during the last 10 years, as also in the metro and other cities, small towns etc. However, in spite of this, the industry has not been able to utilize about half of their installed capacities. âž ¢ Biscuit is a comparatively low margin food product in the PMCG (Packaged Mass Consumption Goods) sector. The commodity is also price sensitive, as a consequence of which, even when the Excise Duty was doubled on biscuits in 2000-01 biscuit manufacturers, including the major brands, were not able hike MRPs to the extend of the steep increase in the Duty. Taxation, both Central Excise Duty as also State Sales Tax, other miscellaneous levies i.e. turnover tax, local area tax, mandi taxes, purchase tax, Octroi etc., has been a major deterrent in the growth of the biscuit industry. The CII Study Report has identified Biscuit as one of the products that should treated as â€Å"Merit Good for the purpose of liberal tax policy both by the Centre and States. âž ¢ Besides lack of technology upgradation in manufacturing, packaging etc has also been a factor affecting our industry, along with inadequate financial credit and support particularly for the medium and small scale biscuit un its. âž ¢ On the other hand, the Government of India has identified food processing industries as a priority area to be encouraged for growth and development and created the Ministry of Food Processing Industries (which was till then a Dept in the Ministry of Agriculture), headed by an Ministry of State with Independent charge. âž ¢ Biscuit manufacturing as well as other bakery products like Bread etc are agro based industries, with the major inputs – wheat flour/atta sugar, milk vanaspati/vegetable oil etc all being agriculture produces. âž ¢ Industries such as Biscuit are also languishing as they are not able to achieve their potentials for higher production, in the absence of the concrete food Processing Industry Policy. FBMI in close coordination with other organizations and apex Chambers, initiated to urge the Govt of India to formulate a comprehensive Policy Document, for smooth growth and harmonious development of the industry. The Food Processing Industry Policy, which has been evolved as a result of various workshops, deliberations and representations by a large cross section of food processing industries, is yet to be finalized. It is hoped that the Ministry of Food Processing Industries, GOI would initiate action for implementation of the Policy expeditiously. âž ¢ According to the production figures of members available upto the calendar year 2003, the total production was 625000 tonnes as against 475000 tonnes in the previous year. The production of biscuit for the last 11 years is as under: âž ¢ 1993 – 167750 1994 – 180526 1995 – 202567 1996 – 222371 1997 – 362000 1998 – 400000 1999 – 425000 2000 – 450000 2001 – 465000 2002 – 475000 2003 – 625000 Note: the production of members of FBMI consist of 50% (approx.) of the total production of biscuit in the organized sector. INTRODUCTION TO THE COMPANY HISTORY The story of one of India’s favourite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia’s business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of â€Å"service biscuits† to the armed forces. As time moved on, the biscuit market continued to grow†¦ and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry’s who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark. On the operations front, the company was making equally dynamic strides. In 1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its new corporate identity – â€Å"Eat Healthy, Think Better† – and made its first foray into the dairy products market. In 1999, the â€Å"Britannia Khao, World Cup Jao† promotion further fortified the affinity consumers had with ‘Brand Britannia’. Britannia strode into the 21st Century as one of India’s biggest brands and the pre-eminent food brand of the country. It was equally recognised for its innovative approach to products and marketing: the Lagaan Match was voted India’s most successful promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became India’s most successful product launch. In 2002, Britannia’s New Business Division formed a joint venture with Fonterra, the world’s second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia ‘One amongst the Top 200 Small Companies of the World’, and The Economic Times pegged Britannia India’s 2nd Most Trusted Brand. Today, more than a century after those tentative first steps, Britannia’s fairy tale is not only going strong but blazing new standards, and that miniscule initial Investment has grown by leaps and bounds to crores of rupees in wealth for Britannia’s shareholders. The company’s offerings are spread across the spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese. Having succeeded in garnering the trust of almost one-third of India’s one billion populations and a strong management at the helm means Britannia will continue to dream big on its path of innovation and quality. And millions of consumers will savour the results, happily ever after. HISTORY OF BISCUITS Sweet or salty. Soft or crunchy. Simple or exotic. Everybody loves munching on biscuits, but do they know how biscuits began? The history of biscuits can be traced back to a recipe created by the Roman chef Apicius, in which â€Å"a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper.† The word ‘Biscuit’ is derived from the Latin words ‘Bis’ (meaning ‘twice’) and ‘Coctus’ (meaning cooked or baked). The word ‘Biscotti’ is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low water content, were ideal food to store. As people started to explore the globe, biscuits became the ideal traveling food since they stayed fresh for long periods. The seafaring age, thus, witnessed the boom of biscuits when these were sealed in airtight containers to last for months at a time. Hard track biscuits (earliest version of the biscotti and present-day crackers) were part of the staple diet of English and American sailors for many centuries. In fact, the countries which led this seafaring charge, such as those in Western Europe, are the ones where biscuits are most popular even today. Biscotti is said to have been a favorite of Christopher Columbus who discovered America! Making good biscuits is quite an art, and history bears testimony to that. During the 17th and 18th Centuries in Europe, baking was a carefully controlled profession, managed through a series of ‘guilds’ or professional associations. To become a baker, one had to complete years of apprenticeship – working through the ranks of apprentice, journeyman, and finally master baker. Not only this, the amount and quality of biscuits baked were also carefully monitored. The English, Scotch and Dutch immigrants originally brought the first cookies to the United States and they were called teacakes. They were often flavoured with nothing more than the finest butter, sometimes with the addition of a few drops of rose water. Cookies in America were also called by such names as â€Å"jumbles†, â€Å"plunkets† and â€Å"cry babies†. As technology improved during the Industrial Revolution in the 19th century, the price of sugar and flour dropped. Chemical leavening agents, such as baking soda, became available and a profusion of cookie recipes occurred. This led to the development of manufactured cookies. Interestingly, as time has passed and despite more varieties becoming available, the essential ingredients of biscuits haven’t changed – like ‘soft’ wheat flour (which contains less protein than the flour used to bake bread) sugar, and fats, such as butter and oil. Today, though they are known by different names the world over, people agree on one thing – nothing beats the biscuit! Some interesting facts on the origin of other forms of biscuits: The recipe for oval shaped cookies (that are also known as boudoir biscuits, sponge biscuits, sponge fingers, Naples biscuits and Savoy biscuits) has changed little in 900 years and dates back to the house of Savoy in the 11th century France. Peter the Great of Russia seems to have enjoyed an oval-shaped cookie called â€Å"lady fingers† when visiting Louis XV of France. The macaroon – a small round cookie with crisp crust and a soft interior – seems to have originated in an Italian monastery in 1792 during the French Revolution. SPRING-uhr-lee, have been traditional Christmas cookies in Austria and Bavaria for centuries. They are made from a simple egg, flour and sugar dough and are usually rectangular in shape. These cookies are made with a leavening agent called ammonium carbonate and baking ammonia. The inspiration for fortune cookies dates back to the 12th & 13th Centuries, when Chinese soldiers slipped rice paper messages into moon cakes to help co-ordinate their defense against, Mongolian invaders. .