Colgate Palmolive’s Strategies Essay

A distribution channel is defined as a set of intermediaries performing a variety of functions. These interdependent organizations are involved in the process of making a product or service available for use or consumption. Marketing channels for a product are considered one of the more important decisions made for a product. It is believed that these channels not only serve the markets that the products move thru, but they make the markets. Distribution channels determine the price thus the profit of any given product. The final stop for any product/service is the consumers, what channels the product move through has many options. One very important decision in the channel is the push verse pull marketing. A company’s push strategy uses a sales force and other promotions to pursued intermediates to carry, promote and sell the product to the consumer (Kotler & Keller, 2009). This strategy is most effective when market share or name recognition is low, when consumers have no brand loyalty and product benefits are well known. In contrast, pull strategies use advertising and promotions to provoke consumers to request the product from intermediaries. The strategy is successful when consumers make a choice prior to purchase and choose based on brand loyalty and name recognition. A company must first identify the types of intermediaries available to assist with distribution to the consumer. When Colgate-Palmolive developed the new Precision toothbrush, they had to determine the distribution channel for the product. Like its other products, the Precision toothbrush would be sub-contracted to Anchor Brush. Anchor Brush would produce the new toothbrush (which required three different types of equipment), warehouse- hold inventories, and handle transport- channel is responsible for ensuring quicker delivery. Precision’s positioning as a niche or mainstream product played a major part in the pricing and production schedules being determined. Each positioning had a different effect on pricing and adequate supply for the market. The product positioning also determined what markets and where the product would be sold. Since research had shown the new product would create a new market of consumers and Colgate-Palmolive was an established brand in the toothbrush category, a â€Å"pull strategy† would seem effective. CP could collaborate with Anchor Brush, and sell the niche Precision toothbrushes in food and drug stores. Selling a mainstream Precision toothbrush would send product to mass merchandisers and club stores. Prior to the introduction of Precision toothbrush, Colgate-Palmolive did not sell directly to dentist, a definite area of opportunity for the product, whether niche or mainstream. Colgate-Palmolive like most companies developed a product and determined what distribution channels would be used to get the final product to the end users/consumer. A production, warehousing, and transporting partner were used to move the product to the final stage of the process, retail stores for consumer purchase. Colgate-Palmolive could benefit from using a sales force that worked directly with dentist to distribute the Precision toothbrush. This partnership between the niche product –Precision and dentist would increase awareness and provide â€Å"expert† endorsement to the new product. Once the demand was increased- fueled by dentist promotion, Precision can be moved to a mainstream product with little adjustment in production and warehousing. Colgate-Palmolive’s uses a vertical marketing system strategy to move the Precision toothbrush to market. Colgate-Palmolive is the channel captain with name recognition and the product ideal that the producer, warehouse, and transporter collaborate with to produce the product.

My dream car Essay Example | Topics and Well Written Essays - 500 words

My dream car - Essay Example What more or less could I think of? I started thinking about this car when I was in the high school. I came to know about BMW by its excessive advertising and media exposure. My personal likeness was accompanied by the fame and prestige this car acquired. It further motivated me towards the aim of attaining it one day. At that time, I was a student. I was so fond of that car that I used to search about it on internet so as to discover about it, to have knowledge about its features and functions. I have saved about 1000 pictures of BMW in my computer. My dream car is in the attractive red color which seems very beautiful to me. My dream was fully supported by my plans to fulfill it. I started accumulating money in the school summer vacations. I researched the price of BMW and started working hard to collect the required amount of money. The BMW was worth $8000. I worked at 2 different places in order to achieve my target. By the end of my vacations, I observed that I am still way behind what I aimed to achieve. I could accumulate $4000 only in the vacations. By the start of my schools, my hopes were all shattered and I moved on to buy a cheaper car. I asked for help from my mother and others by seeking their advice and financial support. It was apparent that no one could lend me this huge amount at that time when I was not even done with my studies and was not able to get a reputable job. I used to believe that nothing in this world is impossible. It is quite true in most of the cases but under the circumstances that I faced, I failed to change the impossible factor to possible. The conditions were not going in my favor and it was turning hard for me to buy my dream car. I bought myself a car that was not too expensive, luxurious nor prestigious but instead was very economical, spacious and not much

Lifespan Psychology And Ageing Module Essay Example | Topics and Well Written Essays - 750 words

Lifespan Psychology And Ageing Module - Essay Example According to Belsky and Rossman (2007), We do not lie in isolation. We need to socialize and bond with someone.   To get a good start, an attachment to one's caregiver is important.   Insecure attachments mean trouble for the short term†¦[but] attachment is not stable" (pp. 49).   Attachment can be important in terms of the spectrum of nursing in which a patient must be cared for by his or her health assistant.   It is of paramount importance that the patient knows that he or she can depend upon his or her health assistant.   Without that establishment of trust, no amount of experience or best practices is going to work well within a health care setting.   The course content obviously has various elements that are more important than others.   However, what is paramount to being a health assistant in a nursing home is that these various concepts can be applied to my own situation and the course content has been helpful in terms of being able to deal with a variety of situations.We need to socialize and bond with someone.   To get a good start, an attachment to one's caregiver is important.   Insecure attachments mean trouble for the short term†¦[but] attachment is not stable" (pp. 49).   Attachment can be important in terms of the spectrum of nursing in which a patient must be cared for by his or her health assistant.   It is of paramount importance that the patient knows that he or she can depend upon his or her health assistant.... experience that, generally, people are very particular about the care they receive—and they like for it to remain a private matter as much as possible. According to Gallagher (2008), â€Å"[W]hile private nursing home care is represented as providing choice to older people and their families and as part of a mixed economy of welfare for meeting long-term care needs, it can also be argued that the reliance on private nursing homes to provide care [is mainly a private affair]†¦Ã¢â‚¬  (pp. 80). Late adulthood can be a particularly challenging time for an adult, particularly if the person in question must sell all their possessions in order to afford nursing home care. They may have difficulties if they are patients who are not able to care for themselves and cannot function in assisted living units. As a health assistant, it has been my experience that there are several and various types of problems which many adults in nursing home care face, including depression, neglect , and/or loneliness. These issues can be serious if they are not addressed. The topic of loneliness will be discussed more in the next section. IV. What I Have Learned from the Material Covered (175 words) What has been learned from the material covered is so priceless that no one can really put value on such knowledge. From the course material, it has been possible to become a more understanding and compassionate individual as a health assistant—now that an overarching picture of the lifespan and its various dimensions have been presented to me. According to O’Brien (2008), her book â€Å"†¦explains lifespan development from conception to old age, and is supported by Irish facts, research, statistics and context. It introduces and discusses key debates within psychology, such as nature vs. nurture and

Not sure Essay Example | Topics and Well Written Essays - 1250 words - 8

Not sure - Essay Example Due to the increasing technological and environmental catastrophes there is a need to develop the best practice of a crisis management. One of the situations that call for dire management is associated with the explosion of a bomb in a populous region. The explosion of a bomb and other explosives result in death and other physical injuries, as well as the destruction of various structures. Additionally, the individuals that are related to the victims and properties that are destroyed are normally left with emotional traumas. During this event, the local and national leaders are faced with the task of handling the crisis. This paper is focused on evaluating the best practice that should be employed in a crisis management in the event of an explosion which results to death, physical injuries, destruction of properties and emotional injuries. The paper will attempt to employ the Restorative Rhetoric approach in managing an explosion that results in injuries, death and property destruction; the analysis will be executed in the light of the local and national leaders who are tasked with the responsibility of managing the crisis. The Restoration Rhetoric approach emerged as an effective approach with respect to the management of the Hurricane Katrina and the destruction of the World Trade Center which occurred in September 2001(Griffin-Padgett, 2010). The restoration rhetoric was used by Mayor Ray Nagin and Mayor Rudolph Giuliani in the management of the terrorist attack and natural disaster respectively (Griffin-Padgett, 2010). This model indicates that, unlike other approaches of crisis management, the restoration of image is not the chief objective; in this respect, there is a need to manage risk while ensuring the safety of the public is restored. As a result, this approach calls for an intensive examination of the leadership skills and aptitudes in crisis management.

Philosophy Assignment Example | Topics and Well Written Essays - 750 words - 5

Philosophy - Assignment Example She responded with, â€Å"Being gay isn’t like trying on a pair of jeans, deciding you don’t like them, and then putting them back on the shelf. If you’re gay, you’re gay. There’s no changing that.† When I asked her if she was discriminated against for her sexual orientation, she answered with a simple yes, not going into further detail. Finally, I asked her if she would be accepting if her child started dating someone of the same sex. She said of course, and jokingly said she wouldn’t be accepting if they dated someone of the opposite sex. She went on to say that she would be supportive of whoever who child decided to date. Ashley seemed to be one of many gay people that did not seem even the slightest bit abashed to openly discuss her sexual orientation. She answered the questions with pride and dignity; she was very open in her responses and did not seem the least bit uncomfortable. She clearly feels strongly for the equality of gay people. Her response to my final question had been amusing. Even though it was said with humor, it showed a side that is seldom revealed about gay people: while heterosexual couples feel that homosexuality is odd and abnormal, the gay community often feels the same way about heterosexual couples. It was an interesting experience for me to see the two different sides of the story. Lauren is a 17 year old black female. When I asked her if gay people should be allowed to marry, she answered with, â€Å"What difference does it make if they are the same sex? Marriage is love, not gender.† I then asked if gay couples should be given full civil rights. She answered with a yes, explaining that America stands on equality and should extend the same rights to everyone, regardless of sexual orientation. I asked her if being gay was something that could be changed. Similar to Ashley, she said that she believed that people did not really have a choice, and that many people try to date the opposite sex

Axial Age Essay Example | Topics and Well Written Essays - 1500 words

Axial Age - Essay Example This crucial period in history gave rise to the philosophies of Siddhartha Gautama ‘The Buddha’, Greek philosophers such as Solon and Thucydides, and the Hebrew prophets Jeremiah, Ezekiel, and Zechariah (Plott, 32). One of the key transformations that occurred during the axial age is that people became conscious of their nature, existence, and limitations. Societies whose lives had previously been extensively dictated by religious extremism and disorder, transformed into cultured and civilized settlements governed by rules and regulations that imposed limits on human behaviors and actions. As these societies became more orderly, people for the first time had the opportunity to observe, analyze, and understand many of the natural and human phenomena around them. This enabled them to understand the reason for the occurrence of many of the events around them and how to bring them under their control. Many scholars and philosophers have opposed the propositions and ideas exp ressed by the proponents of the Axial Age, especially German philosopher Karl Jaspers, who was the first person to identify the period as key to human reconnaissance for meaning, and coined the phrase ‘Axial Age’. ... inking, and the parallels that scholars and philosophers such as Karl Jaspers have identified between different civilizations are mostly coincidental (Plott, 39). The Axial Age in India: Buddhism However, the arguments of opposers of the importance of the Axial Age lack justification because analysis of the various ideas and teachings of key philosophers and religious leaders who spearheaded the paradigm shift of the period bear remarkable similarities suggesting parallels in their way of thinking. The teachings of Siddhartha Gautama ‘The Buddha’ set the foundation for the birth of Buddhism. Siddhartha was born to a king, and wealth and splendor characterized his early life. His father shielded him from experiencing and acquiring knowledge of the harsh life that the common man lived. Thus, suffering and poverty were altogether foreign to him. However, when he became a young man and was about to inherit his father’s throne, he became exposed to his subjects and for the first time, got the opportunity to interact with the poor, the sick, and the elderly. He observed widespread suffering that depressed him and pushed him to begin questioning the meaning of life. He then made the decision to leave the palace and the royalty and lead the life of an ascetic. He began to meditate on the meaning of life which eventually led him to what Buddhists refer to as ‘the awakening’ (The Human Journey, humanjourney.us/Buddhism). His conceived ideas and belief were completely different from the extreme asceticism of the time, which he believed did not work. His ideologies began to move away from the extreme self-mortification and self-indulgence of the time. Siddhartha’s intensive meditation on the cause of suffering enabled him to become ‘enlightened’ and gain insight

Case Study Analysis- $100 Laptop by John Quelch Essay

Case Study Analysis- $100 Laptop by John Quelch - Essay Example Apparent Issue Despite the high PC adoption rate in certain regions OLPC is finding difficulty in convincing the respective governments to invest heavily in his project. He needed investment in one million at a time by a nation in Laptop and including all expenditures the price tag could go to $ 200 million to $ 250 million. Negroponte decided not to venture into production until he has firm commitments from governments to buy at least five million machines outside USA. Competitors were increasingly lowering their product prices with no such restriction. Real Issue The real issue was the shift in technology. The emerging markets were likely to be wire-less centric rather than PC- centric. Hence it was more viable to distribute internet enabled cell phones to children for education rather than trying to built and distribute Wi-FI enabled mesh networks with donated or subsidized Laptops as was being done by OLPC. The problem was of disruptive innovation and market evolution. Relevant F acts OLPC is facing many different challenges and varied situations both internally and in the external environment. In the table below is the list of the few most relevant and important facts concerning OLPC. FACTS EVALUATION FINACIAL In 2006 AMD, Google, Red Hat, News Corp. gave at least $ 29 million to fund the project and pledged additional money for the future. + OLPC needed an order of one million laptops at a time to start its production. - MARKETING The $ 100 Laptop proved to be a misnomer. The initial cost was close to $ 150 per machine. ? OLPC find it difficult to sell the idea. The poor underdeveloped countries that are still striving for basic necessities of life find it difficult to invest such huge amount on laptops instead of basic education. _ COMPETITORS Competitors were multiplying in number both nationally and internationally and well renowned business oriented companies were giving tough competition by continuously offering their low priced products. _ Emerging t echnologies such as internet enabled cell phones were cheaper and have more consumer acceptance in poor countries. ? ORGANIZATION Intel started working together with OLPC in July 2007 and started mass production + Due to request of OLPC for Intel to stop marketing its low cost laptops Intel terminated the partnership with OLPC in January 2008. ? TECHNOLOGY Design engineers of OLPC not only were successful in reducing cost through innovative technology but also solved the problem of lack of electricity with hand crank. + Enhanced Wi-Fi range created wireless mesh to enable out of range machines to connect to internet. + SWOT Analysis SWOT analysis is the most effective tool that provides the framework for the analysis of the business environment. It is considered more effective because in a way, it combines the Porters five forces with the PEST analysis. It requires careful prioritization of strong opportunities and threats. Wrong selection may lead to weaker opportunities and threat s coming in the analysis. SWOT analysis provides both internal and external analysis and provides a critical analysis of strengths, weaknesses, opportunities and threats. It helps organizations in developing its strategies like SO that emphasizes on utilizing strengths to capture the opportunities. WT strategy focuses on minimizing weaknesses and threats. ST strategy focuses