New Product Nike Fitness - 1525 Words

New product: Nike Fitness As more people become more health conscious, expanding to include fitness centers in their campaigns would be a great step for Nike, especially to compete with a fitness-focused company like Reebok. As the number one sport supplier and their relationship with their sponsored athletes, future consumers would definitely try their new products. They currently have the Nike Run Club and the Nike Training Club that both are free at select NIKE Stores in the United States. Nike Run Club is available in 19 Nike Stores, and in this particular club, runners are actually given a free trial using their running shoes; they can choose to run 3, 5, or 7 miles with hundreds of other runners. In addition, Nike Training Club is an hour free workout at select Nike Stores (currently provided at 10 stores nationwide) that is held once a week. Nike also launched the workout plan application that Android and iOS user can download. As more than one million users have this application, hundreds of people pa rticipate in the weekly club, which creates a sense of strong brand image, Nike Fitness will definitely a huge hit. Nike Fitness will be situated strategically to cater to consumers seeking to have the ultimate workout experience. Nike Fitness requires an extensive amount of land, qualified employees, and inventories that include equipment, towels, and eco-friendly pool chemicals. It will have complete sets of high quality equipment, a swimming pool, innovative andShow MoreRelatedNike: Blue Ribbon Sports by Bill Bowerman and Phil Knight in 1964974 Words   |  4 PagesNike started its empire as a company to distribute a Japanese running shoes, Tiger, in the United States with the name Blue Ribbon Sports by Bill Bowerman and Phil Knight in 1964. Its founders have a very good coach-student relationship back in the days where both were still at University of Oregon; Bowerman was Knight’s coach seeking a better running shoes and Knight loves athletics so much that he could not live without it. The good relationship continues to start a business together, Blue RibbonRead MoreMarketing Analysi s : Nikes The Modern Girl Of Sport And Fitness 1604 Words   |  7 Pages Introduction Coined the â€Å"Modern Girl of Sport and Fitness,† one of Nike’s increasingly profitable and rapidly growing consumer markets is young adult females who wish to be comfortable and fashionable at both the gym and in their daily lives. This consumer base has also been characterized by the term â€Å"athleisure† – a combination of an athletic look with a comfortable and fashionable feel. This market continues to grow, with approximately â€Å"46 percent of women between the ages of 19 and 34† becomingRead MoreThe Contemporary Job Of A Design Thinker1678 Words   |  7 Pagesevident with Mark Parker, CEO of Nike. Having a vision that stemmed from a deep understanding of those who surrounded him allowed Mark Parker to climb the ladder of success from being a footwear designer at Nike to being the company’s CEO. Empathy is the vital ingredient that leads successful growth and change. This is apparent with Nike as Mark Parker’s vision fundamentally depends on understanding the consumers, thus providing them with shoes and other products that directly meet their needs andRead MoreNike Case Study Questions882 Words   |  4 Pages Nike Case Study Questions 1. Evaluate Nike by using the competitive forces and value chain models. Nike is one of the strongest sports brands, even though it is faced with competitors in the lines of clothing and shoe manufacturing. Nike constantly releases new products, and that keeps competitors from catching up to them. I can vouch for the quality of Nike, because I have had a pair of their shoes last me for over four years without any significant wear. Granted, the soles are worn to the pointRead MoreTaking a Look at Nike Inc.974 Words   |  4 PagesBrief Overview Nike, Inc. is a multinational corporation that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories for a variety of sports and fitness activities. In 1964, it started its empire as a company that distributed Japanese running shoes, Tiger, in the United States with the name Blue Ribbon Sports in 1964. Nike founders—Bill Bowerman and Phil Knight—had a great coach-student relationship when both were still at University of Oregon; Bowerman wasRead MorePositioning and Brand Loyalty962 Words   |  4 Pagesdemonstrate and summarize three sports products that have a large or high degree of brand loyalty. Shank, 2009 said, â€Å"Fixing a sports entity in the minds of consumers in the target market. I choose Nike, Spalding and Life fitness gym/sports equipment(s). These sports product(s) that is identify demonstrate high degree of brand loyalty to its customer(s). Word of mouth plays a vital role in the increase of brand loyalty towar ds sports product. With these sports products living up to their customers’ expectationRead MoreNike Case Analysis717 Words   |  3 PagesWomen’s Fitness Business: Driving Strategic Integration | [Your Name] | Introduction and Background In 2006, the American footwear, apparel and equipment manufacturing giant announced a major corporate reorganization that would switch the company’s attention from a product orientation to a category-driven approach. A product orientation approach, which was previously effective for Nike, centers all the business activities on continually innovating, improving and refining its products whileRead MoreThe Marketing Strategy Of Nike1428 Words   |  6 Pagesare very well polished in Nike. The owners know the correct trigger points of every class of consumer, and thus, the motivating push is given to the exact point. Emotional branding is used by Nike in several instances and this has been one of the vital areas of its operations. Nike’s position in the market is such that consumers upon hearing the name of Nike are sure that they shall be getting state-of-the-art products. Though there is no scale of comparison to say that Nike is better than the competitorsRead MoreNike : An American Inspired Fitness Brand That Relishes Global Success1685 Words   |  7 PagesMission Reebok is an American-inspired fitness brand that relishes global success. The innovation strategy within the company s roots is to create clothing and accessories allowing the athlete to train at their maximum potential. By using the technologies available as well as innovating to create new sport apparel, reebok can provide a material benefit to consumer’s fitness activities. The direct mission of the Reebok company is to â€Å"Challenge and lead the fitness world through creativity.† The contentRead MoreCore Competencies And Sustainable Competitive Advantage1296 Words   |  6 PagesSustainable Competitive Advantage In terms of core competency, Nike 1) provides high quality durable items to its customers. As a leader in fitness clothing and accessories, Nike strives to be on the edge of the market by providing innovative ideas that improve customer satisfaction. Recognizing the importance of eco-friendly business 3) Nike promotes recycling to its customers and utilize recycling in its own manufacture of products. Lastly, this organization 4) completes customer satisfaction while